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Winter 1998

Accounting for Tastes
A Simple Theory of Advertising as a Good or Bad
Research by Gary S. Becker and Kevin Murphy

Understanding Investor Sentiment
You Can Profit From Investor Mistakes
Research by Nicholas Barberis and Robert Vishny

The Evolution of U.S. Corporate Governance
We Are All Henry Kravis Now
Research by Steven N. Kaplan

Why Store Brand Penetration Varies By Retailer
New Research Offers Valuable Marketing Information for National Brand Manufacturers and Retailers
Research by Sanjay K. Dhar