Expedited shipping can’t help you, but these tips derived
from Chicago Booth research just might.
Once you get those last-minute gifts crossed off your list, you
can sit back, relax, and read the latest
issue of Capital Ideas.
agree, it’s the thought that counts! Don’t try to get away with some
greenbacks in a white envelope—your intended recipient knows that gift-giving
is about more than efficiency, and so should you. Not convinced? Take it
straight from the IGM
Economic Experts Panel.
less on gifts—really! The thought that counts belongs
to the gift’s recipient, according to research from Nicholas
Epley and Yan Zhang. Plus, a relatively expensive $45 scarf will be more
impressive to the recipient than a relatively cheap $55 coat, according to
research from Christopher
K. Hsee and Luxi Shen. That’s because the recipient will compare the scarf
to other scarves, not to coats.
- If you’re behind on shopping because you can’t
shake your inner Ebenezer, the
science of selfless giving can help you find your generosity of spirit.
People who feel more connected to another person than to their future selves
are more likely to consider the welfare of others, according to research from
Daniel Bartels. Catch up with a loved one before you brave the mall, and you
may find yourself in the mood for giving.
—Chelsea VailCat:Business, More,Sub: Behavioral Science,