Capital Ideas Blog

Capital Ideas is making you patient

By Dave Nussbaum

From: Blog

In a few weeks (or less) you’ll be able to read the redesigned issue of Capital Ideas, Chicago Booth’s magazine about research. That summer 2013 issue has a highlight: an article written by yours truly, about some research about patience. Here’s a preview: research by Ayelet Fishbach and Dai Xianchi shows that there are circumstances under which waiting can actually make people more patient. The researchers find that when people are made to wait before making a choice, they generally place a higher value on the thing they’re waiting for. Because people are willing to wait longer for something more valuable, waiting to choose makes people more patient. If you want more details, you’ll have to wait for them a little longer. The issue should be mailed any day now. In the meantime, if you want to get on the subscriber list, please send an e-mail to And remember that the wait may be increasing your patience.


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