Craig A. Terrill

Adjunct Associate Professor of Marketing
The University of Chicago Booth School of Business

Craig Terrill

Craig Terrill brings to Booth expertise in strategy, marketing, new products, technology, and innovation strategies. He has over 12 years experience as an adjunct professor with courses taught at both Booth and the Kellogg School at Northwestern University. Additionally, he has served as a faculty advisor at Booth for several years in the New Product Development Lab Program that includes coaching student teams. Terrill is an accomplished C-level executive in medium-sized organizations, holding positions including CEO, president, COO, and CMO. He is also an accomplished senior-partner-level strategy and management consultant as well as an experienced startup entrepreneur.

As an entrepreneur, Terrill has started, run, and held board seats with several small businesses. As cofounder and president of venture-backed startup DigitalWork, Inc., he led all company operations from marketing/branding strategies to new products to technology development to HR/accounting as it grew to 130 employees, 5,000 small business customers, 20 applications on the platform, and 40 strategic channel partners, with a strong brand, a dynamic culture, and an IPO process. Prior, he was part of leadership team for three startups—Endeavor (acquired), FreeDrive (acquired) and Nequity. Terrill was the EVP and U.S. COO for a large nonprofit organization with operations in 70 countries and the CEO of a private equity firm where he successfully orchestrated a turnaround of the firm to profitability in 24 months and increased significant value to the shareholders who hired him into that role. Prior, Terrill was an owner and senior partner at Kuczmarski Innovation, a new products and management consulting firm he cobuilt from five to 45 billable consultants. He led engagements in the areas of growth strategy, marketing, new product/service development, marketing channels, new ventures, and innovation process with over 35 client organizations such as IBM, Hewitt, Houston Industries, Baxter, Ameritech, Bank of America, Santa Fe, Waste Management, Commonwealth Edison, and American Medical Association.

Terrill has served as an adjunct professor of entrepreneurship and marketing at Chicago Booth and was an adjunct professor of marketing at the Kellogg School of Management at Northwestern University. He has published numerous articles and NTC Business Books (now McGraw-Hill), and in conjunction with the American Management Association, published his book, Market Leadership Strategies for Service Companies. Terrill was appointed to a three-year term on the Business Advisory Council at Miami University in Ohio, and was awarded the Ernst & Young Entrepreneur-of-the-Year Award, National Finalist, for founding and successfully leading the startup, DigitalWork, from business plan to an IPO process in less than two years.

Terrill earned an MBA in marketing, finance, and management policy, with an emphasis in IT strategy, from the Kellogg School of Management at Northwestern University, in Evanston, Illinois. He earned a Bachelor's degree in business administration from the Farmer School of Business at Miami University, in Oxford, Ohio.