Ayelet Fishbach

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing
Chicago Booth

Photo of Ayelet Fishbach

Ayelet Fishbach studies social psychology, management, and consumer behavior. She is an expert on motivation and decision-making. She has presented her research all over the world.

Fishbach has been published in many psychology and marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, Psychological Science, and the Journal of Personality and Social Psychology. She is on the editorial board of several journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Research. Her research is regularly featured in the media, including WSJ, CNN, Chicago Tribune, and NPR, and was selected to be featured in the “Annual Years in Ideas” in the New York Times.

Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award and the Fulbright Educational Foundation Award. In 2006, she received the Provost’s Teaching Award from the University of Chicago.

Fishbach earned a bachelor’s degree with distinction in psychology in 1992, a master’s degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.