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What are the biggest barriers to behavior change? In partnership with Chicago Booth Review’s “The Big Question” video series, this Booth Women Connect virtual event addressed why it’s so hard to change our habits and get ourselves motivated to make change in our lives.

Ayelet Fishbach and Katy Milkman, two experts on the subjects of motivation and change, discussed why we find it so hard to achieve our goals, and provided insights into how you can change your mindset. 

Featured Speakers

Ayelet Fishbach

Ayelet Fishbach

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Faculty Scholar, Chicago Booth

Ayelet Fishbach, PhD, is the past president of the Society for the Study of Motivation. Professor Fishbach has been published in many psychology and business journals, including Psychological Review and Psychological Science, and served as an associate editor of several journals, including the Journal of Personality and Social Psychology and Psychological Science. She has received several international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. In 2006, she received the Provost’s Teaching Award from the University of Chicago. She is also the author of Get it Done: Surprising Lessons from the Science of Motivation.

Ayelet Fishbach
Katherine Milkman

Katy Milkman

James G. Dinan Professor, the Wharton School of the University of Pennsylvania

Katy Milkman is an award-winning behavioral scientist. She hosts Charles Schwab’s popular behavioral economics podcast Choiceology, and is the cofounder and co-director of The Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change that’s also being chronicled by Freakonomics Radio. She has worked with or advised dozens of organizations on how to spur positive change, including Google, the US Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart, and Morningstar. Her research is regularly featured in major media outlets such as The New York Times, the Wall Street Journal, and NPR. She is the best-selling author of How to Change: The Science of Getting from Where You Are to Where You Want to Be. 

Katy Milkman

Event Moderator

Hal Weitzman

Hal Weitzman

Executive Director for Intellectual Capital and Adjunct Associate Professor of Behavioral Science at Chicago Booth

Hal Weitzman is executive director for intellectual capital at the University of Chicago Booth School of Business. He is editor-in-chief of Chicago Booth Review and host of the "Big Question", Booth's monthly video panel discussion series. He was a reporter and editor at the Financial Times from 2000 to 2012, the last seven years as a foreign correspondent in South America and Chicago. As well as the FT, his reporting has appeared in The Economist, the Los Angeles Times, Chicago Tribune, The Miami Herald, New Statesman, The Irish Times, Slate, and Politico.

Hal Weitzman
Chicago Booth Review logo over a patterned background

In Partnership with Chicago Booth Review’s the “Big Question”

This event was held in partnership with the video series the “Big Question,” a video series from Chicago Booth Review. In each episode, Booth faculty and invited guests share their perspectives on important issues.