Professor Günter J. Hitsch says if you want to be a more effective marketer, learn some data science. In this era of data-driven marketing, being able to analyze data is critical to understanding consumer decision-making. That’s why Professor Hitsch challenges his students to dig into the data, and use it to support business decisions.

For Roland Cole, getting an MBA from Chicago Booth has allowed him to boost his quantitative skills and land an internship at a top wealth management firm. Just as important, Roland’s experience has given him the opportunity to help build an even stronger Booth community. Hear how Roland is using his MBA to pay it forward.

Leadership is a choice. At Booth, students develop leadership skills through a set of learned actions. Professor Linda Ginzel talks about teaching leadership frameworks and how understanding four main determinants can impact your ability to lead effectively.

Being a Booth student means being busy: getting involved academically, professionally, and socially. For Samantha Steiny, that means balancing classwork, a summer internship at a top tech company, and being active in student life on campus. Hear more about the personalized MBA experience she’s had so far at Chicago Booth.

Every year, we see more and more students interested in Booth's suite of PE classes, internships, experiences, and resources as they are thinking about business schools. Adjunct Professor Christopher McGowan teaches PE/VC Lab at Chicago Booth, where students prepare for careers in private equity through classroom instruction, internships with local firms, mentorship with industry leaders, and networking with people in PE/VC investment. Hear Professor McGowan's take on what it means to learn private equity at Chicago Booth.

The Rustandy Center recently sat down Trista Li, a current joint Chicago Booth and Harris School student and cofounder of KitcheNet, a social venture that aims to make fresh food affordable and accessible by delivering weekly grocery boxes to low-income insecure communities.

When Booth students talk about their favorite MBA classes, you start to understand why there is so much to be gained from the MBA program with the greatest academic freedom. In choosing courses that excite just as much as challenge, Booth students uncover new ways to achieve their professional and personal goals.