Insights of an Experiment Gone Terribly Right

Insights Experiment Gone Terribly Right

When experiments go terribly right, the insights can be far beyond what you could have ever imagined.

One of the defining aspects of a student’s time at Chicago Booth is the freedom to experiment and try new things. We support you in taking risks to explore past what is immediately at your fingertips. It is part of the student experience that is nurtured (and shared) by our faculty—and can lead to once-in-a-lifetime opportunities for students and professors alike.

This past summer, one of those rare opportunities arose for a group of students who wanted to better understand what it means to start, manage, and grow a business in Southeast Asia.

“This was very much an experiment… to take a team of students halfway around the globe to explore an emerging market first-hand,” explains professor Jean-Pierre Dubé, who seized the chance to lead the trip that would usher 13 Booth students onto plantations, into factories, through boardroom doors, and in front of heads of state for a learning experience of a lifetime.

Take a look at what our students and professor Dubé found on their insightful trip to Indonesia.