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Concepción Prado is Principal and Founder of the Greenfield Group and an executive MBA student at Chicago Booth. She is also a member of the Chicago Innovation Exchange. Below she writes about her experience rebranding her company with the help of the Chicago Booth community.

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At this time of the year I get asked a lot of questions. Occasionally it’s a fun question, like, ‘where did you get those great shoes’, but most of the time it’s an admissions related question.

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As an Admissions Counselor, one of my key responsibilities (not to mention my favorite job function) is interacting with you, our prospective students. We talk by phone and often exchange emails.

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After wrapping their first international section week in London earlier this summer, our new global cohort of Executive MBA students landed in Hong Kong for their second international section week in August.

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With Wimbledon and sunny skies a distant memory, the new global cohort of Executive MBA students arrived in London amidst grey skies and a gloomy weather forecast.

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The 2016 Executive MBA Program application is available now and if you apply and are admitted sometime in the next 8 months you will graduate in March of 2018...

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