Not Your Typical MBA


Congratulations to Suzanne EL-Moursi, a current executive MBA student at our Chicago campus!

Suzanne was named Chair of the 2013 Leading Interaction Design Conference.

What is Interaction Design? It defines the structure and behavior of interactive systems. Interaction Designers strive to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond.

The Interaction Design Association (IxDA) believes that the human condition is increasingly challenged by poor experiences. IxDA intends to improve the human condition by advancing the discipline of Interaction Design. They focus on the business value of design and innovation -- in essence, a bridge between design and business strategy.

You may wonder why I chose to single out Suzanne's terrific appointment. All of our students lead successful professional lives and this blog could be filled with details on their promotions, appointments, and success stories. What makes Suzanne's story so interesting is that her profession is not one in which MBA degrees are common. In fact, Suzanne told me that "This is the first time they selected someone outside of the board to chair the main educational event for the association... and they informed me on my acceptance call that it was the first time as well that it's a designer with an MBA (working on it in my case until 2013)! This will be great for designers to see that there is a place for a designer to get an MBA education, making them better business minded in their professions!"

Suzanne is a perfect example of how MBA education isn't reserved for those professionals in finance or consulting or any of the fields typically associated with the degree. Rather, the education is valuable in many other industries and professions -- notably, interactive design.

We are proud of you, Suzanne!

- Patty Keegan