Communicating in a Challenging Environment

Marketing Roundtable

October 29, 2008: 6:00 PM - 9:00 PM

How a company communicates to key publics before, during and after a crisis is as important as the company's actions to effectively manage the crisis. Actively managing corporate reputation can benefit the business, even when negative public perception of some industries and a challenging media environment creates a high threshold for positive or neutral company media coverage.


Gleacher Center
450 Cityfront Plaza
Chicago, Illinois


No Charge


Register Online

Deadline: 10/27/2008

Speaker Profiles

Christopher Bona (Speaker)
Director of Global BioScience Communications, Baxter International

Christopher Bona is director of global BioScience communications for Baxter International Inc., a broad-based health care company headquartered in northern Illinois with approximately $11 billion in sales and 45,000 employees. The BioScience business is a $5 billion, fully-integrated, global specialty biologics business with approximately 10,000 employees. Prior to Baxter, Bona worked in a variety of Public Affairs leadership positions at Abbott, a global, diversified health care company, including commercial, corporate and manufacturing/operations businesses. He has also worked in communications for AT&T, The Revere Group consultancy (an NTT DATA International subsidiary) and Chicago Tribune. Chris has a bachelor's degree in Communications and a Master's Degree in Sociology from DePaul University, as well as a Master's of Business Administration from the Lake Forest Graduate School of Management.


Scott McGarvey