Human-centered thinking is a mindset incorporating context, perspectives, and communication. It gives managers a heightened awareness of the "whys" behind what people say and do.
Event Details
How do you inform decisions to learn, explore, and grow?
Bold ideas are built upon awareness and creativity. When assessing strategic decisions, an often overlooked part of a manager's toolkit is human-centered thinking. Human-centered thinking is a mindset incorporating attention to context, perspectives, and communication. The importance of human-centered thinking for managers is that it heightens awareness of the "whys" behind what people say and do. And sometimes the "why" is everything.
This session will present how human-centered thinking can help you make breakthrough decisions by fostering a deeper understanding of your customers and employees.
Topics to be discussed include:
• Why it is important for managers to challenge their hunches through human-centered thinking.
• Where human-centered thinking fits within the data and decision making ecosystem.
• How human-centered thinking leads to deep insights and bold strategies.
• Approaches and tactics that managers can put to work to enhance market insights, customer exploration, and team engagement.
Supported by real-life examples and practical tips, you will leave this session with the tools to challenge your assumptions, make smarter decisions, and activate groundbreaking strategies.
$15 will include admission to the event, hors d'oeuvres and non-alcoholic beverages.
Speaker Profiles
Jonathan DeVito (Speaker)
Managing Principal, Pivitas
http://www.pivitasresearch.com/
Jonathan DeVito is the founder and Managing Principal of Pivitas, a market insights firm focused on helping companies learn, explore, and grow.
Mr. DeVito specializes in helping organizations activate breakthrough ideas by delivering deep insights into people, customers, and markets. Connecting market research to action, he works with clients to commercialize products and launch new business strategies.
He holds a B.A. in anthropology, summa cum laude, Phi Beta Kappa, from the University of Massachusetts Amherst and is a member of EPIC (Ethnographic Praxis in Industry Conference).
Questions
Matt Blue, '06
312.720.3111