Alumni

The Audio Branding Revolution Has Arrived

Marketing Roundtable

February 24, 2016: 6:00 PM - 9:00 PM

Learn about one of the top trends for 2016

Where

Gleacher Center
Room 100
450 Cityfront Plaza Drive
Chicago, Illinois

Event Details

Learn about one of the top trends for 2016

Landor predicts Audio Branding will "make waves this year." They forecast, "in 2016, brands will look to take advantage of consumers' inherent ability to identify sound, using audio branding to cut through the clutter and increase consumer awareness while subtly relaying brand and product attributes to the consumer."

Snap, Crackle, Pop was the sound of yesterday

Today, audio branding brings your brand a sound as powerful as its image. Audio branding isn't about jingles or licensing popular music. It's about using music as a language. Audio branding provides your brand a vocabulary that expresses your values across all touchpoints.

Hear the sound of your brand growing

Key Take-Aways
• How to double your brand power
• How to turn every customer touchpoint into a relationship-builder
• How music moves behavior and raises sales

In these days of "continuous partial attention," how does a brand break through and be heard? In a fragmented media universe, how can you get each point of customer contact to reinforce the other? When you produce content how do you convey your brand's involvement without overwhelming the message? In a global brand, how do you keep Vietnam and Germany aligned? A unified audio universe gives a brand a powerful tool.

All in a presentation you can snap your fingers to.

Cost

$15 includes hor d'oeuvres

There will be a cash bar

Registration

Register Online

Deadline: 2/24/2016

Program

6:00 PM-7:00 PM: Networking and hor d'oeuvres

7:00 PM-8:30 PM: Presentation, Discussion, Q&A

8:30 PM-9:00 PM: Continued discussion and networking

Speaker Profiles

Colleen Fahey (Speaker)

Colleen Fahey's career has been focused on growing businesses through innovating and integrating all forms of communication.

Colleen opened Sixième Son USA in late 2012 to bring the rapidly growing field of Audio Branding to the US. As the US Managing Director, her team has worked with Huggies Diapers, Tropicana Beverages, Michelin Tires, Atlanta's Convention & Tourism Bureau and many large healthcare companies.

Prior to becoming US Managing Director, Colleen worked on the global Nestlé business at Publicis Worldwide bringing clear brand ideas and new strategies to their portfolio of brands around the world.

Colleen got her management education as part of the Executive Committee that took marketing agency, Frankel & Company from 30 people when she joined to over 900 before its sale to Publicis. Her undergraduate degree from Miami University was in English.

Recently, she has spoken at Hospital Marketing Innovation Summit, Boston, Sept. 2015, Incorporate Quality into Marketing through Audio Branding, UFEC, Union des Francophones de Chicago, Dec. 2015, Les Sons de la France, International Executive Resources Group, WebEx, Nov. 2015 A Sound Identity as Distinctive as Your Visual Identity.

Questions

Jim Steuer