The Utility of the Creative Process

Office of Advancement

Chicago Booth Alumni Club of New York City

Rustandy Center for Social Sector Innovation

June 25, 2014: 6:30 PM - 9:00 PM

What does it mean to practice a creative process within our jobs and how to exercise this process for professional growth, both for the individual and the organization?


Andaz 5th Avenue
2nd floor
485 5th Avenue
New York, New York

Event Details

Come join us for a unique and thought-provoking evening with John Michael Schert, Booth's very first Visiting Artist and probably the first professional ballet dancer working for a business school! John Michael will explore how his training and experience as a dancer and artist translates to business practices.

Noted psychologist Mihaly Csikszentmihalyi defines a creative person as: "someone whose thoughts or actions change a domain, or establish a new domain. It is important to remember, however, that a domain cannot be changed without the explicit or implicit consent of a field responsible for it."

In this session, we will evaluate what it means to practice a creative process within our jobs and how to exercise this process for professional growth, both for the individual and the organization.

How is it possible to evolve one's domain and garner the consent of the field? Looking at Trey McIntyre Project (TMP) as a case study, John Michael Schert will discuss the choices made in launching an arts, non-profit startup in Boise, ID that grew to national and international acclaim. TMP changed the performing arts domain by first and foremost supporting the creative process, and building from it business, media and funding strategies that were acknowledged and emulated by the field.


$25 for light appetizers and beer & wine bar plus priceless networking and intelectual stimulation


Register Online

Deadline: 6/25/2014


6:30 PM-7:15 PM: Networking & Registration

7:15 PM-8:00 PM: Presentation

8:00 PM-8:15 PM: Q&A

8:15 PM-9:00 PM: Networking

Speaker Profiles

John Michael Schert (Speaker)
Visiting Artist and Social Entrepreneur, The University of Chicago Booth School of Business and UChicago Arts

John Michael is an artist, producer and social entrepreneur who believes fervently in the utility of the creative process.

Originally from South Georgia, Schert began his career as a dancer with American Ballet Theatre and Alonzo King LINES Ballet. In 2004 he co-founded Trey McIntyre Project (TMP), serving as the company's Executive Director, and a dancer, for nine years. During this time he gained a unique insight into the process and product of art-making.

In 2013, he was appointed the first Visiting Artist and Social Entrepreneur at the University of Chicago Booth School of Business. Through his current work at Chicago Booth John Michael now researches the utility of the creative process and how the skills and attributes of artists can be of relevance and value to other sectors.


Andre Konig, '04 

312 493 8597

Other Information

Learn more about the Social Enterprise Initiative