Trade Show Samurai - Essential Skills for Capturing Leads

Marketing Roundtable

June 24, 2014: 6:00 PM - 9:00 PM

Learn how to achieve a 1,000% increase in lead capture from using the Four Core Arts of the Trade Show Samurai.


Gleacher Center
Room 400
450 Cityfront Plaza
Chicago, Illinois

Event Details

Most trade show books, seminars and consultants tell you how to pick the show, set up a booth and get everyone organized.  Trade Show Samurai, however, teaches you what to do in the booth to turbo-boost your success.  Using the Four Core Arts of the Trade Show Samurai; including engagement, intrigue, inquiry and disengagement, your company will capture more leads than you ever thought possible.  Achieving a 1,000% increase in lead capture is par for the course.  This seminar is well-suited for anyone who exhibits at trade shows.  Often attended by beginners, it is also a huge eye-opener for seasoned professionals.


$15 -- Price includes hors d'oeuvres.  There will be a cash bar as well.


Register Online

Deadline: 6/23/2014


6:00 PM-7:00 PM: Networking & Hors d'ouevres

7:00 PM-8:30 PM: Presentation, Discussion, Q&A

8:30 PM-9:00 PM: Continued Discussion & Networking

Speaker Profiles

Mike Moyer (Speaker) '04
Author, Trade Show Samurai

Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company; Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc., a marketing technology company for the medical industry;, a site that helps students find the right college; and College Peas, LLC which provides publications and consulting on a variety of topics including college admissions, trade shows and job search.  Mike has also held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services.

Mike teaches Entrepreneurship at the University of Chicago Booth School of Business and Northwestern University.  He is the author of "How to Make Colleges Want You", "College Peas", and "Trade Show Samurai".  Mike has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago.


Scott McGarvey