What Your Customers Haven't Told You

Marketing Roundtable

February 26, 2014: 6:00 PM - 9:00 PM

A-List customers offer competitive intelligence and value creation. Learn to ask them the right questions and receive the fuel for profitable, sustainable growth.


Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

Who's on the A-List and how do we capture their insights? How do we develop the questions that will give us real value, and avoid lines of inquiry that do no more than generate the illusion of insight?

Join us for a lively and interactive discussion with Michael Rosenbaum, founder and president of Quadrant Five. Drawing on more than 25 years as an advisor to public and private companies, along with leadership of a 300-person consulting firm, Rosenbaum breaks down the search for customer-driven value through three simple questions:

1) What do we do better than our competitors?

2) Do our A-List customers believe we do it better?

3) If they believe it, will they pay for it?

Competitive advantage comes from superior value, but that value must be both recognized and rewarded by the kind of customers who deliver profitable growth. Rosenbaum will show us how to define both our competitive edge and our roster of A-List customers, creating the opportunity to focus on our value drivers and de-emphasize the also-rans. Rosenbaum recently posted a few highlights of the process in his blog series, which can be viewed at


$15 - Price includes hors d'oeuvres. There will be a cash bar as well.


Register Online

Deadline: 2/25/2014


6:00 PM-7:00 PM: Networking & Hors d'ouevres

7:00 PM-8:30 PM: Presentation, Discussion, Q&A

8:30 PM-9:00 PM: Continued Discussion & Networking

Speaker Profiles

Michael Rosenbaum (Speaker)
Founder, Quadrant Five

Quadrant Five founder Michael Rosenbaum discovered the benefits of strategic simplicity as he both met the demands of CEO clients and worked his way up to president of a $35 million consulting firm. Representing more than 150 corporations — from angel-backed startups to Fortune 100 giants — he identified the patterns and processes that drive success across a wide range of industries and business cycles. Beginning as a newspaper reporter, Rosenbaum developed a specialization in business journalism and earned an MBA on his way to a 25-year consulting career. Rosenbaum's most recent (2012) book, "Six Tires, No Plan," examines the career path of a self-made billionaire whose approach to business is a strong match to the Quadrant Five process. In addition, Rosenbaum has authored four other books, including two on investor relations practice and one focused on corporate governance.


Scott McGarvey