SMPIG - Social Media Strategy - Beyond Marketing

Chicago Booth Alumni Club of Chicago

April 19, 2013: 7:30 AM - 8:45 AM

This month, we want to take a look at the enterprise level execution of social media. Pardon the cliche in our title, but this is our chance to dive into social network analysis and see how it can and does pay off for some organizations.


Sopprafina Market Cafe
222 West Adams St.
Chicago, Illinois

Event Details

I expect to post to our blog shortly as news of Ron Johnson just keeps on coming. So do stop by and be sure to check out the other blogs on our blog roll!


1. Keynote: Invest in Scalable Social Business Programs

by Jeremiah Owyang
on Apr 05, 2011

2. Large Scale Transformation--how social lies at the core of your strategy by Dion Hinchcliffe

3. The Collaborative Organization: How to Make Employee Networks Really Work

MIT Sloan Management Review Magazine: Fall
2010 Research Feature

October 01, 2010 Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and
Robert J. Thomas

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No Charge


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Deadline: 4/19/2013


Rachel Kaberon