Booth Book Club - Premier Event

Chicago Booth Alumni Club of San Francisco

April 17, 2013: 6:00 PM - 10:00 PM

Please join us for the Bay Area's first ever Booth Book Club event! The intent of the book club is to provide a casual and fun atmosphere to promote the discussion and debate of current titles in business literature. The plan is to select topics across a wide variety of business professions includig but not limited to: finance, management, strategy, marketing and economics. For the April event, we have selected, Thinking, Fast and Slow, by Daniel Kahneman. A brief description of this book is provided below. Going forward, a vote will be held at the end of each meeting to select the next month's title.


The Club Room at The Infinity
Club Room
333 Main Street
San Francisco, California

Driving Directions:

Located in SOMA. Three blocks from the Embarcadero BART stop. Plenty of street parking available.

Event Details

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions. (From


$10, to cover the cost of light drinks and appetizers


Register Online

Deadline: 4/13/2013


Elena Petrov