Alumni

Defining a Compelling User Experience to Deliver Value

Marketing Roundtable

March 27, 2013: 6:00 PM - 9:00 PM

Customers buy your value proposition, but what they actually get is the user experience (UX). How well you deliver the latter is crucial to the success of your product or service. While companies like Intuit, W-Hotels, and of course Apple, have UX baked into their corporate DNA, others like Salesforce.com, Cisco, even the Obama 2012 campaign are waking up to the importance of a compelling user experience. So much so, that they've made it part of their core competencies.

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

Customers buy your value proposition, but what they actually get is the user experience (UX). How well you deliver the latter is crucial to the success of your product or service. While companies like Intuit, W-Hotels, and of course Apple, have UX baked into their corporate DNA, others like Salesforce.com, Cisco, even the Obama 2012 campaign are waking up to the importance of a compelling user experience. So much so, that they've made it part of their core competencies.

Please join Brian Maggi of Idea Momentum for an interactive presentation on the tools and techniques he uses to help organizations define their user experience to create value. You'll have an opportunity to –

  • Learn and see how creating a communication framework helps create a more accountable design process
  • See a demonstration of the Idea Momentum process for creating design principles
  • Learn about the different levers of UX you have within your own organizations and when to use them

For audience participation we will be using Twitter and email. So bring a smartphone or laptop and consider signing up for a Twitter account if you haven't already.

Cost

Price: $15.00

Price includes hors d'oeuvres. There will be a cash bar as well.

Registration

Register Online

Deadline: 3/26/2013

Program

6:00 PM-7:00 PM: Networking and hors d'ouevres

7:00 PM-8:30 PM: Presentation, discussion / Q&A

8:30 PM-9:00 PM: Continued discussion and networking

Speaker Profiles

Brian Maggi (Speaker)
Principal and Founder, Idea Momentum

Brian Maggi is the Principal and founder of Idea Momentum. He teaches graduate level coursework on prototyping and software design at the Institute of Design. Besides overseeing the day-to-day operations of Idea Momentum, he conducts workshops, speaks, and consults with companies big and small on a variety of topics such as innovation, entrepreneurship, Design Thinking, and collaboration.

Brian began his career as a User Experience Engineer at Apple working on the Newton. Throughout his time at Apple he was instrumental in bringing other groundbreaking products to market such as the iMac, iTunes, and the G4 Cube.

Questions

Scott McGarvey