Content Strategy: SEO, Social Media & Email Marketing
February 20, 2013: 6:00 PM - 9:00 PM
The number of marketers who are writing for the web is exploding. Andy Crestodina will explain in detail the process of creating content that connects through search, social and email. May the best promoted content win. Will it be yours?
450 N. Cityfront Plaza
Stop. Don't write marketing content without search, social and email in mind.
It's a new day for content marketing and there's rain in the forecast. We're about to see a downpour of web copy.
Brands, PR firms, social media marketers and search optimizers are rushing to pump out more web content. The number of marketers who are writing for the web is exploding. So each article, blog post and email must stand out or drown in the flood of information.
This means writing with search engines, social media and email marketing in mind. Andy Crestodina will explain in detail the process of creating content that connects through search, social and email. Do it right and your Analytics will thank you. And your business will too!
May the best promoted content win. Will it be yours? Register now before your competition does.
Price includes hors d'oeuvres. There will be a cash bar as well.
6:00 PM-7:00 PM: Networking and hors d'ouevres
7:00 PM-8:30 PM: Presentation, discussion / Q&A
8:30 PM-9:00 PM: Continued discussion and networking
Andy Crestodina (Speaker)
Co-founder, Strategic Director, Orbit Media
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 30-person web design company in Chicago. Andy is the top content strategist in Chicago. He ranks first in Google for "Chicago web design" "Chicago web developers" and a dozen other phrases. His email open rates average above 30%.
Over the past 12 years, Andy has provided web strategy and advice to more than a 1,000 businesses. Andy has written hundreds of articles on content marketing including email marketing, search optimization, social media and content strategy.
Andy is the author of "Content Chemistry: The Illustrated Handbook for Content Marketing." But more than anything, Andy loves to teach web marketing, as a speaker and on the Orbit blog.