What You Should Know About "Mashups" - Creating New Computer Applications Quickly and Cheaply

Entrepreneurial Roundtable

December 17, 2007: 6:30 PM - 8:45 PM

Learn about one of the most fascinating developments in computers and the Internet – Mashups. While the concept of a Mashup is simple, the potential applications in businesses of all sizes are virtually unlimited. Moreover, everyday users can develop their own applications quickly and cheaply, without the aid of IT experts.


Illinois Institute of Technology -- Wheaton, IL Campus
201 East Loop Road
Wheaton, Illinois

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Event Details

Come hear about one of the most fascinating new developments in computers and the Internet – Mashups. A Mashup is simply a web-based application that combines content from different sources. Mashups are all over the Internet, ranging from maps of hotels frequented by Paris or J-Lo to maps showing the wi-fi cafes in your area. Here are links to three particularly useful and interesting Mashups: Amazon Zuggest Home locator: Ask 500 people: The question is: Can Mashups have important business applications? A young company, Serena Software, thinks so. More than just a toy, Serena believes that Mashups have business potential for both large and small companies. Mashups allow the users to develop and build applications without the need for an IT department. This means, for larger companies, that users can get the tools they need quickly. For smaller companies, Mashups offer a ready way of developing needed applications in hours, not months, at a fraction of the cost. Sound too good to be true? Join Scott Mitchell and his colleagues from Serena Software as they share with us Serena’s strategy for betting their business on Mashups, and why they believe Mashups will become a critical strategy for rapidly developing applications for competitive advantage.


$20.00 for GSB alumni/faculty/students ($15.00 if you register by Dec. 12)


Register Online
Save $5.00 by registering by December 12th

Deadline: 12/17/2007


6:30 PM-7:15 PM: Hors d'oeuvres and networking

7:15 PM-8:45 PM: Program with speakers

Speaker Profiles

Scott Mitchell (Speaker), Serena Software, Inc.


Bill Wentz, Class of 1988, XP-57 

630-527-8552, ext. 304