Alumni

Super Bowl Advertising: The 2013 Pre-Game Outlook

Marketing Roundtable

January 23, 2013: 6:00 PM - 9:00 PM

Join us for a pre-game look at the 2013 Super Bowl—a wonderful opportunity to learn about trends in marketing and what works. What are the trends this year? What should you watch for? What makes for a good spot? Who did well last year? And, most important, what can we learn from all of this?

Where

Gleacher Center
Room 100
450 Cityfront Plaza
Chicago, Illinois

Event Details

The Super Bowl is by far the biggest event in the world of marketing. Every year advertisers line up to spend extraordinary amounts of money buying spots. These ads become just one part of broad integrated marketing campaigns. As a result, the Super Bowl is a wonderful opportunity to learn about trends in marketing and what works.

For the past eight years, a panel of students at the Kellogg School of Management has reviewed all the Super Bowl advertisers to evaluate which ones were most effective. The Kellogg review is unique because the focus is on business impact: Will the spot build the business and build the brand?

Join us for a pre-game look at the 2013 Super Bowl. What are the trends this year? What should you watch for? What makes for a good spot? Who did well last year? And, most important, what can we learn from all of this?

Cost

Price $15.00 includes appetizers.

Registration

Register Online

Deadline: 1/22/2013

Program

6:00 PM-7:00 PM: Registration & Networking

7:00 PM-8:30 PM: Presentation & Discussion

8:30 PM-9:00 PM: Cash bar & Networking

Speaker Profiles

Tim Calkins (Speaker)
Clinical Professor of Marketing, Kellogg School of Management

The program will be led by Tim Calkins, clinical professor of marketing at Northwestern’s Kellogg School of Management. He teaches marketing strategy and biomedical marketing and is the author of the new book Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks. This is his ninth year leading the Kellogg Super Bowl Advertising Review.

Questions

Scott McGarvey, '81