Business Success Through Social Networking: The Foiled Cupcakes Story

Entrepreneurial Roundtable

December 17, 2012: 6:30 PM - 8:45 PM

Serial entrepreneur Mari Luangrath used her expertise in social networking and marketing to build Foiled Cupcakes into the leading online cupcake service in Chicagoland. Now, she is looking to sell her customized cupcake service nationally.


City Gate Grill - Calamos Investments Building
2020 Calamos Court
Naperville, Illinois

Driving Directions:

DIRECTIONS: Take I-88 to Route 59, go North on Route 59 and turn right at first street (Westings Drive). From Westings, take an immediate right onto Calamos Court. Parking is on right. Go to City Gate Grill in the Calamos Investments Building.  Meeting room is down the steps by the entrance to City Gate Grill.

Event Details

Mari has always been passionate about bringing people together. With Foiled Cupcakes which is her third entrepreneurial venture, Mari has again demonstrated her ability to grow a new business using online networks and word-of-mouth marketing. Foiled Cupcakes surpassed its annual revenue goals by 600%, attributed entirely to her social media activities (on Twitter, Facebook and LinkedIn) and blogging.

Foiled Cupcakes has an impressive list of clients including Bank of America, the Chicago Cubs, The Food Channel, Harpo Communications, Northwestern University and over a hundred Fortune 500 companies. Now, Mari is moving forward with plans to provide cupcakes to clients across the United States. To that end, she is working to design new packaging, develop a new website, establish a nationwide distribution network and expand the company's baking capability so that it can handle orders for 10,000 cupcakes.

Mari is a popular speaker who has been featured in Entrepreneur Magazine, the Wall Street Journal, Investors Business Daily, Business Week and the Chicago Tribune. She is currently taking courses at Chicago Booth.


Fee for public is $25.00; fee for Chicago Booth alumni, students and faculty is $20.00

Save an additional $5.00 if register by December 12th.


Register Online

Save $5.00 if register by December 12th.

Deadline: 12/17/2012


6:30 PM-7:15 PM: Networking & Light Refreshments

7:15 PM-8:45 PM: Program with Speaker


Bill Wentz, '88 
Roundtable Chair