Museum Futures: Corona Conundrum

Chicago Booth Alumni Club of San Francisco

October 21, 2021: 5:30 PM - 6:30 PM

5:30 PDT | 7:30 PM CDT | 8:30 AM HKT

Founding Director of 4 Award winning museums and 108 stellar museum projects worldwide, San Francisco's very own George Jacob will speak about how museums have innovated since COVID-19, and what museum experiences will look like in a post-COVID world.


Online Webinar
San Francisco, California

Event Details

The COVID-19 pandemic has sent shock-waves through the world of museums, and forces institutions to unmask new means, methods, and metrics for running the museum businesses. In the book "Museum Futures: Corona Conundrum", the author takes a sweeping overview of remote human interaction and builds scenarios of adaptive innovation social quarantine. It argues museums, as evolving dynamic soulds of civil societies, must proactively adopt methods of progressive change.

This is the ninth book of the FUTURE series authored by the veteran museologist, President & CEO of The BayEcotarium, the largest conservation non-profit group in the Bay Area.

You can order the book here.


No Charge


Register Online

Deadline: 10/21/2021

Speaker Profiles

George Jacob (Speaker)
President & CEO, BayEcotarium

George Jacob is the President & CEO of Bay.Org- the largest non profit watershed conservation group in San Francisco that oversees seven institutions (Aquarium of the Bay, The Bay Institute, Sea Lion Center, Studio Aqua, The Bay Model- US Army Corps of Engineers, Eco-Expeditions, and the Bay Academy) with a unified mission to protect and conserve the San Francisco Bay and its fragile ecosystems from the Sierra to the Sea. The 200 strong AZA accredited Smithsonian Affiliate, has served millions from around the world in the last 40 years. He currently leads a landmark transformation of the Aquarium of the Bay on Pier 39 into an iconic $260 million living immersive ecotarium- the first of its kind Climate Resilience and Ocean Conservation Living Museum. Dr. Jill Biden delivered the Key-Note at the unveiling of the vision.

Dr. Jill Biden Lauds Vision for Ocean Conservation and Climate Literacy Museum in San Francisco | Markets Insider (
Jacob Urges Expediting Climate Action Museum In San Francisco As The UN Releases 2019 Climate Report | Markets Insider (

Trained at the Smithsonian, educated at the Birla Institute of Technology & Science, University of Toronto, Getty Leadership Institute and Yale School of Management, he is known internationally for spearheading stellar museum design-build assignments and is one of the leading museum thinkers of our times. A Canadian Commonwealth Scholar, his portfolio of 108 museums, nature parks, wetlands, sea, wildlife and science center assignments, have been visited by millions around the world. In 2008, he was honored to be the Project Director for the production of the 1812 Star Spangled Banner permanent exhibit- Smithsonian's most treasured national icon, that inspired the American National Anthem rededicated to the nation by President George W. Bush. In 2015, he delivered the fastest museum design-build project in north America with helicopter rides over the world's densest dinosaur bone-bed sites, winning 9 awards in 9 months. He is a Fellow of the Royal Canadian Geographic Society and recipient of the 2019 Louie Kamookak Medal for Lifetime Achievements.

Author of 9 seminal books on the future of Museum Design and Practice (including "Museum Futures: Corona Conundrum"), he serves on the Boards of CAL-Travel, Bay Area Council and International Council of Museums USA. In 2019, he was appointed Chief Advisor to UN Environment programs on Climate and Ocean Conservation Museum initiatives for the Caribbean. He is the recipient of the 2019 California Environment Secretary's Award and 2020 Cal-Travel Sustainability Advocacy Award. He currently advises on Master planning of National Aquariums and Oceanariums in Jamaica and Norway.


Aimee Q. Zhang, '13