Join fellow alumni in a presentation from global consulting firm Simon-Kucher on topline strategies and tactics leaders have used in navigating the crisis. Presentation and Q&A will take place from 5:30-6:30pm EDT, and optional networking will follow from 6:30-7:30pm EDT.
Optimizing pricing, sales, and marketing strategies can help drive revenue and profit growth faster, better, and more sustainably. Demonstrating commercial resilience – the ability to make business decisions with speed and flexibility – on these topics will continue to separate the best from the rest past this crisis.
In this session, we'll cover monetization strategies that companies can employ - from pricing/recurring revenue strategies, offer design, packaging structures, churn retention, negotiation techniques, and sales excellence – that will drive growth on the road to recovery.
Zoom information will be shared after registration.
5:30 PM-6:30 PM: Presentation + Q&A
6:30 PM-7:30 PM: Optional Networking
Adam Echter (Speaker)
Adam Echter has been with Simon-Kucher for a decade and brings nearly two decades of sales, pricing, and marketing experience in B2B including manufactured goods, industrial equipment and technology industries. He has built pricing organizations throughout North America, Europe & Asia with an emphasis on transitioning transactional business toward recurring revenue models. Adam is a regular speaker on the topic of price model change at events including Private Equity International, SMART Industry, and the Professional Pricing Society. He is a frequent University guest lecturer and authors content focused on bringing SaaS-pioneered monetization models to legacy, industrial firms. Adam received his bachelors degree in Mechanical Engineering from the University at Buffalo and an MBA in Finance from the University of Rochester.
Eddie Hartman (Speaker)
Eddie Hartman built and ran one of the largest digital properties in the world, LegalZoom (2018 valuation: $2.4BN), the leading global legal online services company, serving as both Chief Technology and Chief Product Officer for more than a decade. As part of his 10+ years of experience in consulting, he planned and executed pricing, packaging, and sales optimization projects for Fortune 500, AMLAW 100, and high-growth companies; digital transformation strategies for clients including AT&T Wireless and Oakwood Worldwide, led the first-ever M&A between a US corporation and a law firm, and helped launch fast growth venture-backed legal tech companies such as Ironclad and FairShake. He is the co-author of the upcoming Monetizing Digital and internal editor of Monetizing Innovation. Eddie earned a B.A. and B.S. from Yale University and an MBA from The Wharton School at the University of Pennsylvania where he was a Palmer Scholar. He is also a member of the State Bar of California.
Shikha Jain (Speaker) '12
Since joining Simon-Kucher in 2012, Shikha Jain has become a specialist in all topics related to top-line growth. Her client portfolio spans the B2C world, including consumer goods, durables, cosmetics, fashion/apparel, grocery, consumer services/internet, and health and wellness. Shikha works with C-level executives to find solutions for effective go-to-market strategies across price strategy and optimization, portfolio architecture, promotional effectiveness, consumer segmentation and value proposition, and revenue management organization and creation. While her work has been primarily in the US, she has experience across Europe, Asia, and Latin America. Her current passion projects are increasing diversity and inclusion at Simon-Kucher and developing thought leadership around the value proposition of sustainability for consumer and retail industries. Shikha received her Master of Business Administration from the University of Chicago Booth School of Business with a concentration in strategy and marketing. She holds a bachelor's degree in economics and mathematics from Smith College.