Alumni

Social Media Strategy for Crisis Management

Kellogg Alumni Club of Los Angeles

Chicago Booth Alumni Club of Los Angeles

August 13, 2020: 4:00 PM - 5:00 PM

Please join us on August 13th for a lively Social Media Strategy for Crisis Management conversation with Kellogg Professor Tim Calkins and recent Princess Cruises CMO Gordon Ho.

Where

Online Webinar
Los Angeles, California

Event Details

The global COVID-19 pandemic has uniquely unfolded in real-time. Immediate access to information from sources such as social media coupled with the complexity of varied international requirements challenged Princess Cruises to provide rapid assistance and communication to its guests, crew, and the world. Gordon Ho will walk us through these events and we will discuss best practices for nimble and effective crisis management in today's 24/7 environment.

Cost

No Charge

Registration

Register Online

Deadline: 8/13/2020

Speaker Profiles

Tim Calkins (Speaker)
Clinical Professor of Marketing, Kellogg School of Management

Tim Calkins helps people and organizations build strong brands as an author, speaker and consultant. Tim works with major corporations around the world on strategy and branding issues. His recent clients include Eli Lilly, Medtronic, AB InBev and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm.

Gordon Ho (Speaker)
fomer Chief Marketing Officer and Head of Sales, Princess Cruises

Gordon Ho is currently principal at The Xpertainment Group, a marketing & experience consultancy. Earlier this year, he and his team navigated the COVID-19 outbreaks aboard the Diamond Princess and Grand Princess cruise ships off of the coasts of Japan and the U.S., respectively. Gordon previously co-founded MyMovieDeals Inc and was EVP of Worldwide Content, Marketing, and Business Development at The Walt Disney Company.

Questions

Michael Vermillion, '90