SMPIG: If UX/CX is the outcome, what’s in your growth strategy?

Chicago Booth Alumni Club of Chicago

June 21, 2019: 8:00 AM - 9:15 AM

Technology changes expand customer connection options and expectations. How do they fit into your strategy. Join us June 21 to understand how CX builds relationships. 


500 W. Monroe St
Chicago, Illinois

Event Details

The era of connected consumerism has exploded the number of customer touchpoints, increasing customer's ability to access an ever-widening array of goods and services conveniently. It's also raised the level of customer expectations and added cost pressures for businesses to keep up with the emergent technologies.

Gartner reports that 81 percent of executives believe over the next few years they'll compete on customer experience alone, but only 22 percent claim developing experiences that exceed customer expectations.

Integrating the insights generated by a mix of technology platforms means developing/acquiring capabilities to "use data in new ways." In addition, the absence of attention to design and UX can overload other support areas and add costs.

Join us for light breakfast and coffee discussion on June 21, to explore the challenges making UX and CX both support and advance your growth strategy.


As is our practice please review in advance the listed articles below,


Making Connections with the new Digital Consumer

2019 Predictions: Customer Experience comes under Fire

One Reason your CX strategy is not working



No Charge


Rachel Kaberon