Alumni

Marketing Strategy Seminar

Chicago Booth Alumni Club of Chicago

February 21, 2019: 5:15 PM - 7:45 PM

CBAC plan to hold a series of seminars on marketing delivered by Melissa Harris, '16, of M. Harris & Co. The first will cover marketing strategy.

Where

Mosaic North America Offices
320 N Elizabeth St
Chicago, Illinois

Driving Directions:

Click here for map

Event Details

Learn how to build a marketing strategy that drives sales and customer satisfaction in this seminar with Polsky Center Entrepreneur-in-Residence Melissa Harris, '16. We'll answer questions, such as what is marketing? How is it different from sales? How do marketing and sales work together? When should a business do marketing? And who should do it? What channels should you activate? And how do you know if it's working? We'll also cover the breadth of marketing tactics, and how they should be deployed. Ms. Harris is the Clio Award-winning founder and CEO of marketing agency M. Harris & Co., whose clients range from startups to a multi-billion dollar global investment firm. She previously was a Pulitzer Prize-nominated business columnist at the Chicago Tribune and vice president of marketing at real estate private equity firm Origin Investments.

Cost

$30 General Admission, includes drinks and appetizers.

Registration

Register Online

Deadline: 2/21/2019

Speaker Profiles

Melissa Harris (Speaker)
Founder & CEO, M. Harris & Co.
https://mharris.com/

Clio Award winner for Cards Against Humanity Saves America

Named No. 4 marketer in Chicago by Agency Spotter

Entrepreneur-in-Residence at the University of Chicago's Booth School of Business

Winner of the 2016 Reed Award from Campaigns & Elections for Best Earned Media Around a Single Event for The Nuisance Committee

Capped 15-year journalism career as a Pulitzer Prize-nominated business columnist for the Chicago Tribune

Education: BSJ, Medill School of Journalism, Northwestern; MA in government, Johns Hopkins University; MBA, Booth School of Business, University of Chicago

Questions

Matthew Kroll, '09 

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