The Netflix Approach to Sports Analytics
Vince Gennaro (Speaker) '77
Director, Sports Management, Columbia University
Vince Gennaro is the author of Diamond Dollars: The Economics of Winning in Baseball, a consultant to professional sport teams, and the host of a weekly national radio show, Behind the Numbers: Baseball SABR Style on SiriusXM radio. He is also a faculty member and the Director of the Graduate Sports Management program at Columbia University—ranked #2 globally. He appears regularly on TV on MLB Network's studio shows, featuring various topics from the viewpoint of baseball analytics. Vince is also the President of the Society for American Baseball Research (SABR) and the founder of the Diamond Dollars Case Competition series, which brings together students and sports team and league executives and serves as unique learning experience, as well as a networking opportunity for aspiring sports executives. This follows a successful business career, which is highlighted by a 20-year career at PepsiCo, and ownership of a pro sports franchise.
At PepsiCo, Vince was President of Pepsi's Foodservice Beverage Division, and was general manager of a billion dollar bottling business, in addition to holding senior positions in marketing, sales and operations.
An entrepreneurial startup endeavor early in Vince's career complements his success with a blue chip Fortune 50 company. At the age of 27, he raised capital, led the purchase of a franchise in the Women's Pro Basketball League—the forerunner of today's WNBA—and served as its President and General Manager.
Vince's innovative analysis of the business of sports, sports analytics, and big data has been the subject of articles in The Wall Street Journal, The New York Times, and CNN Money. He has also written for Yahoo! Sports, and The Wall Street Journal, and is a frequent guest commentator in the media on sports business topics, appearing on MLB Network, the YES Network, CNBC, and Bloomberg TV. Vince serves on the Advisory Board of The Perfect Game Foundation and Chairs the Board of Directors of the Society for American Baseball Research (SABR). He holds an MBA from the University of Chicago—Booth and resides in Purchase, NY with his wife and their daughter.