Super Bowl Ads: A 2017 Pre-Game Analysis

Marketing Roundtable

Marketing Roundtable

January 25, 2017: 6:00 PM - 9:00 PM

Learn about the latest Super Bowl advertising trends with Kellogg Marketing Professor Tim Calkins.


Gleacher Center
450 North Cityfront Plaza Drive
Chicago, Illinois

Event Details

The Super Bowl remains marketing's largest event. With spots selling for $5 million, the event attracts the most dynamic brands, marketers and agencies. It features cutting edge marketing campaigns.

This pre-game analysis will look at the 2017 event. Which brands are advertising and why? What should we expect to see? What works? What are the pitfalls? The program will also include a look back at the 2016 event, with a review of the highs and lows.

Kellogg marketing professor Tim Calkins has been studying Super Bowl advertising for more than a decade and is perhaps the world's most quoted expert on Super Bowl advertising. He leads the Kellogg Super Bowl Advertising Review, an annual evaluation of every Super Bowl ad.

Key Takeaways

--Get an early look at the 2017 Super Bowl advertisers and trends
--Learn what worked and didn't in the 2016 Super Bowl
--Understand the keys to breaking through the clutter in 2017
--Work with a framework for evaluating creative ideas


$15.00 by 01/25

$20.00 at the door

Price includes hors d'oeuvres. A cash bar will be available.


Register Online

Registration will close at noon on 01/25. You can register at the door for the event.

Deadline: 1/25/2017


6:00 PM-7:00 PM: Networking and hors d'oeuvres

7:00 PM-8:00 PM: Presentation, Discussion/Q&A

8:00 PM-9:00 PM: Continued Discussion and Networking

Speaker Profiles

Tim Calkins (Speaker)
Clinical Professor of Marketing, Kellogg School of Management, Northwestern University

Tim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management. He teaches marketing strategy, branding and biomedical marketing.

He is the author of two books:Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacksand Breakthrough Marketing Plans.

Prior to joining the Kellogg faculty, he worked at Kraft Foods in marketing for more than a decade.


Jim Steuer