SMPIG: How organizing data displays impact your strategy

Chicago Booth Alumni Club of Chicago

September 16, 2016: 7:30 AM - 8:45 AM

Explore how organizations can challenge assumptions, learn to see better, think more clearly, and present information by demonstrating that they know what they say they know.


Lockton Company
500 W. Monroe
Chicago, Illinois

Event Details

Ever hear the phrase, show don't tell? Chances are one of your teachers used the phrase as a tip to good writing. Effective communicators demonstrate their understanding of complex ideas or observations by choosing descriptors that are more easily understood by others. For example, Behavioral Economists encourage use of design that promotes better decision-making, and designers oblige by framing messages and data that makes the "best" choice more obvious.

The problem? Data gets pre-packaged, form overrides substance, canned formats obscure the ability to see the full picture or bigger patterns. Standard displays encourage confirmation bias because they shortchange critical thinking necessary to evaluate and pursue strategic opportunities.

Like it or not, great designers and data scientists don't always understand your business. Business places greater emphasis on User Experience (UX) to create value by prioritizing ease of use and simplicity rather than promoting critical thinking.


The articles are not a traditional set of tips, but rather demonstrate Edward Tufte, and Richard Feynmann's practices in the art of deep seeing and critical thinking. We've also included the Famous NASA O-ring case analysis as optional.

Date: September 16

Time: 7:30-8:45 am

Location: The Lockton company, 500 W. Monroe St

Light breakfast and coffee served.

Remember you must register in advance to hold a seat at the table. Seating is first come first serve registration and limited to 20.*

Read the articles listed below in advance and come prepared with your questions.

*Note, once registered if your schedule changes, PLEASE notify Rachel and she can free your seat for others.

Any questions or issues contact

Also hope you will browse our blog to catch up on topics you may have missed.


Edward Tufte interview on NPR

Narrative Visualization: Telling Stories with Data

The Best Data Storytellers aren't always the numbers people

HBR, October 2015

The short version-Tips on how to tell a story with data

HBR April 2014


Feynmann describes why the Orings failed

Representation and Misrepresentation: Tufte and the Morton Thiokol Engineers on the Challenger

Science and Engineering Ethics 2002


No Charge


Register Online

Deadline: 9/15/2016


Rachel Kaberon