The Utility of the Creative Process

Chicago Booth Alumni Club of New York City

September 20, 2016: 6:00 PM - 8:00 PM

John Michael Schert, Chicago Booth's inaugural Visiting Artist and Social Entrepreneur, brings powerful lessons from the world of the arts to business.


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Penthouse 10E
49 West 27th Street (at 6th Avenue)
New York, New York

Driving Directions:

N, R, and 1 train all stop a block away. Plus walking distance from Penn Station.


Event Details


Using the creative process as an internal analyses tool, John Michael Schert helps corporate and civic leaders better develop an understanding of the balance of motivations from the intrinsic (purpose, emotion, passion) and the extrinsic (data, systems, regulations). Key issues covered include:

• Exploring meaning
• Driving Change
• Valuing creative process
• Relishing paradox, ambiguity and uncertainty
• Understanding unconscious body language
• Developing leadership choice-making

Schert approaches issues as a ballet dancer who has translated his artistic process into a creative discipline for businesses and states the utility the creative process plays in decision-making. Participants are given tools to better understand and unlock their personal process and cognitively deploy it in individual, group and organizational scenarios.

Seats are limited. Register today to reserve your spot!!


$25, includes drinks & light appetizers


Register Online

Deadline: 9/20/2016


6:00 PM-6:30 PM: Registration & Networking

6:30 PM-7:30 PM: Presentation and Q&A

7:30 PM-8:00 PM: Networking

Speaker Profiles

John Michael Schert (Speaker)
Chicago Booth Visiting Artist and Social Entrepreneur

John Michael serves as the inaugural Visiting Artist and Social Entrepreneur at The University of Chicago Booth School of Business and as an Executive Producer of Treefort Music Fest. He is an artist and producer working in multiple sectors and translating across many platforms. Originally from South Georgia, Schert began his career as a ballet dancer with American Ballet Theatre and Alonzo King LINES Ballet. In 2004 he co-founded Trey McIntyre Project (TMP), serving as the company's Executive Director, and a dancer, for nine years. During this time he gained a unique insight into the process and product of art-making and realized the ability to translate the creative process across domains. In 2013, he was appointed the first Visiting Artist and Social Entrepreneur at Chicago Booth where in his current work, and as a 2014 Associate Fellow with the NYU Center for Ballet and the Arts, he studies, and lectures on, the utility of the creative process and how the skills and behaviors of creatives can be of relevance and value to other sectors. John Michael presents on these ideas as a consultant and speaker in cities around the world.

Learn More about John Michael's work at these links:

Chicago Booth Visiting Artist bio
Financial Times article
Lincoln Center Global Exchange presentation
Dance/USA article


Denise Dilley 
Chicago Booth NY Office