The Future of Marketing: How to Unlock the Subconscious Mind
June 29, 2016: 6:00 PM - 9:00 PM
Learn about the impact of neuromarketing.
450 North Cityfront Plaza Drive
Marketing success rises or falls according to brands' understanding of their consumer's interests, values and aspirations. However, this fundamental need of marketing cannot be fully satisfied by simply asking consumers or through data analytics alone. Purchasing decisions are emotionally driven, and to truly connect with consumers, brands must comprehend how their consumers' brains respond to marketing stimuli. Neuromarketing incorporates neuroscience principles to study which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. Understand the Consumer Brain Our brain processes millions of bits of sensory information every second, yet less than 1% is processed consciously...everything else is subconscious. Although the act of purchasing is a conscious decision, the emotional intent and motivation leading to that purchase is done subconsciously. So how do you effectively trigger your consumers' subconscious mind? In this presentation you will learn how advanced neuroscience technology is transforming the marketing industry by providing brands a deeper layer of consumer insight, leading to your marketing success.
Know your Customer Inside and Out Key Take-Aways • Identify the specific emotions your customers are expressing • Pinpoint exactly where your customers focus their attention • Detect notable spikes in feelings - including heart rate and stress level • Determine whether your customers express a positive or negative sentiment • Learn how to enhance sales by integrating your consumer's mind into your marketing
Price includes hors d'oeuvres. There will be a cash bar as well.
Registration will close at noon on the day of the event, 06/29.
You may register at the door. Cash/Check will only be accepted.
6:00 PM-7:00 PM: Networking and hors d'oeuvres
7:00 PM-8:00 PM: Presentation, Discussion/Q&A
8:00 PM-9:00 PM: Continued Discussion and Networking
A.K. Ahuja (Speaker)
Managing Director, RBG High Intelligence Advertising
A.K. Ahuja is Managing Director at RBG High Intelligence Advertising and runs the Chicago office. Trained in neuroscience, he leads the neuromarketing-focused initiatives and strategic partnerships for the agency. A.K. spent several years at Deloitte as a management consultant in corporate strategy and marketing, and received his MBA from Chicago Booth.
Jim Steuer, '80