Driving Innovation in a Low Margin Business

Innovation Roundtable

November 20, 2008: 6:00 PM - 8:45 PM

Tim Simonds, Managing Director - Customer Experience at United Airlines. Tim will be presenting on how United has innovated the customer experience. He will cover both the actual innovations that are industry firsts (like United’s new lie-flat Business Class bed, private lobby at ORD, and Economy Plus merchandising) as well as how United makes decisions on what to invest in given that the airline industry is a low margin/highly capital intensive business


Gleacher Center
Room 621
450 North Cityfront Plaza Drive
Chicago, Illinois

Event Details

How do you create innovation in a tight margin environment? Tim will be discussing what United has done to continue to lead the industry in innovation. Including must haves for innovation: • A clear business and brand strategy • A clear brand position • A clear, defendable to the CFO business case Come hear about where United has succeeded, and failed, in driving innovation. He will share practical lessons that can be applied to your business.


No Charge


Register Online

Deadline: 11/20/2008


Mary Drotar 


Other Information

Discounted Parking: The Chicago Booth has arranged with the AMC Theater-River East Self parking Garage to provide discounted parking: 300 East Illinois Street (AMC Theater-River East Self Park Garage) $6.00 after 3:00pm Garage: Self Park Facility Payment: Automated; at pay-stations by cash or credit card or upon exit pay by credit card only. To receive discounted rate: There is a card validator at the first floor security desk of the Gleacher Center. The new system for the AMC Theater- River East Self Park Garage is automated. You will only need to insert your parking card in the validator and the new price will be automatically applied. You can validate your parking ticket at any time between your arrival at and departure from the Gleacher Center. When you leave the lot you will be charged for the lower $6.00 fee.