Pay Per Click Advertising, Google AdWords and Search Engine Optimization

Entrepreneurial Roundtable

September 15, 2008: 6:30 PM - 8:45 PM

How can you make your company or product more visible on the Internet? Does it pay to use Google AdWords or other pay-per-click (PPC) advertising programs? What can you to ensure prospective buyers will readily find your website? Mike Tatge, founder and principal of JumpFly, will address these issues from a business owner/manager’s perspective.

Where

Illinois Institute of Technology -- Wheaton, IL Campus
First Floor Lobby
201 East Loop Road
Wheaton, Illinois

Driving Directions:Map & Directions: http://www.iit.edu/about/directions_rice.html

Event Details

How can you make your company or product more visible on the Internet? Does it pay to use Google AdWords or other pay-per-click (PPC) advertising programs? What can you to ensure prospective buyers will readily find your website? Mike Tatge, founder and principal of JumpFly, will address these issues from a business owner/manager’s perspective. He will discuss: • Overview of PPC Advertising and Search Engine Optimization (SEO) • PPC & SEO – Setting proper expectations • Your website – Ways to increase conversions • Pros and cons of outsourcing SEM services vs. hiring in-house • Other Internet visibility alternatives. As an industry pioneer, JumpFly maintains its focus on PPC advertising. JumpFly is one of a handful of advertising firms that is fully supported, trained and qualified by Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. This January, the leading publication on search optimization named JumpFly the “Best Pay-Per-Click Management Company in the U.S.”

Cost

$25.00 for general public; $20.00 for GSB alumni/faculty/students. Save an additional $5.00 by registering by September 10th

Registration

Register Online

Deadline: 9/13/2008

Questions

Bill Wentz, Class of 1988, XP-57 or Mary Brown 
Roundtable Coordinator
630.527.8552, ext. 304