Event Details
Session Overview
Many organizations have failed to reorganize organizational structures to utilize new Internet marketing tools in a relevant manner for the intended target audience. Ideally these decisions should make a positive and productive workplace that attracts and retains customers effectively. We will start with a detailed introduction of these new Internet and viral marketing techniques and then discuss the need for changes in traditional organizational structure. If you think traditional management consulting is providing you increasingly obsolete advice in regards to Internet marketing and customer service, this session is especially for you!
Session Structure
Pre-work – please listen to the SEO 101 podcast from April 3, 2008 starting at the 15:30 mark via this URL: http://tinyurl.com/5rhjj5. NOTE: This pre-work is strongly encouraged but is not mandatory.
Part 1: Carolyn Shelby will lead a detailed discussion on learning about social media, search marketing and search engine optimization (SEO) tools and language.
Part 2: David Dalka will build on Carolyn’s foundational structures to discuss how search marketing and Internet marketing needs to be brought to the front of the c-level managerial process and the board of directors must be qualified and involved regularly. David will also discuss how elongated cycle times, outdated processes and a lack of clear metrics frequently lead to buying the most expensive and least effective marketing solutions.
Part 3: Carolyn and David would like you to join the conversation about redesigning organizational structure to create effective marketing solutions with your questions and suggestions. Time permitting we may also do a site clinic if Internet connectivity permits.
Program
6:00 PM-6:30 PM: Registration & Networking
6:30 PM-8:00 PM: Presentation
8:00 PM-9:00 PM: Cash bar & networking
Speaker Profiles
Carolyn Shelby (Speaker)
Social Media and SEO Consultant
http://www.cshel.com
Carolyn Shelby has been involved in technology since 1994, when she was part of an Internet Service Provider start-up near Purdue University. She has been professionally designing and developing Web sites for businesses and not-for-profit groups of all sizes since 1995, and is a strong advocate of holistic online marketing and search engine optimized web development.
Carolyn currently co-hosts SEO 101 on WebmasterRadio.fm, writes about search and social media industry related news and search engine optimization (SEO) focused web design on her blog at http://www.cshel.com. Carolyn also runs several Web sites including the 13 year old city guide http://www.lafayette-online.com/.
David Dalka (Speaker)
Internet Marketing, Change Management and Mobile Search Marketing consultant
http://www.daviddalka.com/createvalue/
David Dalka is a business development, product management and marketing strategy leader who has created success in exponential growth organizations that thrive on learning and innovating from customer listening. David serves an organizational development and marketing change management consultant and acting management team member for c-level and boards of directors for companies ranging in size from venture capital backed startups to the Fortune 500.
David develops timely, standardized and regimented client communications and metrics in regards to Internet advertising and financial services. He teamed to create sustainable competitive advantages via B2B account management relationships at BlackRock where he led teams that developed new quantification metrics and redefined real-time client experiences based on client feedback. David has experience in designing and driving change management in marketing and sales forces in both small and Fortune 500 organizations. BlackRock grew from 80 to 800 employees during his time there! After BlackRock, David worked in PPM America’s Chicago office. He has been a consultant and acting management team member for startup search engines, Internet advertising networks, mobile search marketing / advertising and financial services companies across the world.
David holds an MBA from the University of Chicago Graduate School of Business (Chicago GSB) and a BS from DePaul University in Chicago. His blog is located at http://www.daviddalka.com/createvalue/, he maintains a presence on Linkedin http://www.linkedin.com/in/daviddalka and on Twitter http://twitter.com/dalka.