Vietnam: Understanding the Next Asian Tiger

International Roundtable

June 19, 2008: 6:00 PM - 9:00 PM

Almost lost in the frenzy of stories about the BRIC countries – Brazil, Russia, India, and China – is the growth of Vietnam. With the establishment of diplomatic relations between Vietnam and the USA in 1994, trade has grown from $0.22 billion in 1994 to $10.6 billion in 2007, Intel has sited a world class semiconductor facility near Ho Chi Minh City, and Vietnam is being viewed as an attractive outsourcing service provider and alternative to an ever more expensive China. Why is becoming Vietnam the next Asian Tiger? Would the election of John McCain, a former POW in Vietnam, as President of the USA, expand or dampen US and Vietnamese relations? Might Vietnam’s accelerating inflation grow into a full-blown economic crisis as the stock market dives and the banking sector tanks? From a life and career in Asia, executive coach Tristan de la Rosa will speak about the opportunities and pitfalls of doing business in Vietnam.


Gleacher Center
450 Cityfront Plaza
Chicago, Illinois


No Charge


Register Online

Deadline: 6/19/2008


6:00 PM-6:30 PM: Networking

6:30 PM-8:00 PM: Presentation

8:00 PM-9:00 PM: Drinks at The Midway Club

Speaker Profiles

Tristan de la Rosa (Speaker)
Executive Coaching and Development, The Banyan Way

Tristan de la Rosa has decades of leadership experience in some of the world’s largest and most respected companies. Starting out as Brand Manager at Procter & Gamble, Tristan rose to Chief Marketing Officer and eventually Country Managing Director positions in companies that include Kraft General Foods, Johnson & Johnson, and the Wm Wrigley Jr Company. He has been posted in some of the world’s most important and fastest growing markets - including China, India, the tiger economies of South East Asia - as well as in the United States. In these assignments, Tristan has successfully led and managed organizations in meeting every imaginable challenge: from country start-ups to turning around problem markets; from launching brands in a single market to orchestrating complex marketing and business campaigns simultaneously across several countries; from transforming organizational culture to overseeing multi-country strategic planning and operations. His most enduring passion, though, has been the development of people: throughout the course of his professional life, Tristan has coached, guided and helped shape the careers of hundreds of executives, many of them today acknowledged leaders in their own right. Tristan has turned this passion for people development into a fulltime practice with his own executive coaching and leadership development company, Banyan Way. He is a Certified Executive Coach and is in the coaching advisory board and faculty of Northwestern University. He is also in the advisory board of the Institute for Business Growth, an organization providing turnkey coaching and consultancy skills for professionals. He regularly writes white papers and briefs on leadership and management issues, many of which have appeared in special interest publications. As a recognized thought leader on international business and coaching, Tristan is regularly invited to business roundtables and panel discussions.


Karl Buschmann 

847 310 0412

Other Information

Parking: 300 East Illinois Street (AMC Theater-River East Self Park Garage) $6.00 after 3:00pm on weekdays and all day Saturday and Sunday for a 12-hour period Garage: Self Park Facility Payment: Automated; at pay-stations by cash or credit card or upon exit pay by credit card only. To receive discounted rate: There is a card validator at the first floor security desk of the Gleacher Center. The new system for the AMC Theater- River East Self Park Garage is automated. You will only need to insert your parking card in the validator and the new price will be automatically applied. You can validate your parking ticket at any time between your arrival at and departure from the Gleacher Center. When you leave the lot you will be charged for the lower $6.00 fee.