So You Want to Consult to the Restaurant Industry – the Whys, Wherefores, Do’s, Don’ts

Consulting Roundtable

January 24, 2008: 6:00 PM - 8:00 PM

Michael Lynch, Frequent Diner Manager, Lettuce Entertain You, has worked in the restaurant and entertainment industry for over three decades. As manager of frequent dining initiatives at Lettuce, one of Michael’s principal objectives is to enhance customer acquisition and retention. Come hear Michael address such critical restaurant issues as budgeting for capital improvements and growth; using target marketing and site selection to help restaurants get the right customers and locations; making human resource decisions related to employee selection, salaries, empowerment, and retention. Please join the GSB Consulting Roundtable on January 24, 2008 and get a lot of food for thought.


Gleacher Center
450 N. Cityfront Plaza Drive
Chicago, Illinois

Event Details

Though currently the Frequent Diner Manager for Lettuce Entertain You Restaurants, Michael Lynch has worked in the food and entertainment industry for nearly 3 decades for such companies as Walt Disney World, Stouffer’s, and General Mills. He also worked for HFS hotels, Trusthouse Forte, Holiday Inn, Sara Hotels in Stockholm, and Embassy Suites. In addition, he spent nearly 15 years working for Harrah’s, on the Isle of Capri, and Trump Casinos, where he helped create the Total Rewards Card (Harrah's) and the Isle One Card (Isle of Capri). Lettuce Entertain You Restaurants, a privately-owned restaurant company with over 60 restaurants under 30 brand names, was founded in 1972 and boasts some of the highest revenue independently-owned restaurants in the US. With the restaurant industry experiencing record growth, Michael has agreed to share with attendees some of the critical knowledge and insights he has gained in such areas as budgeting for capital improvements and expansion, developing programs for customer acquisition and retention, and making correct and, of course, profitable human resource decisions.


No Charge


Register Online

Register By Email
Register By Phone: 312-335-1536

Deadline: 1/24/2008


6:00 PM-6:30 PM: Registration and Networking

6:30 PM-8:00 PM: Program


L. Spector