Chicago Booth Professor and Sales Consultant Craig Wortmann presents "What's Your Story?"

Chicago Booth Sales Leaders Roundtable

Business Book Roundtable

November 5, 2012: 11:30 AM - 1:30 PM

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges—leadership, strategic selling, and motivation.


The Union League Club
65 West Jackson Blvd
Chicago, Illinois

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Parking garage and valet parking available at customary Loop rates.

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Event Details

Craig Wortmann is a highly regarded Chicago Booth entrepreneurial sales professor, sales consultant, and master story teller. As Founder and CEO of Sales Engine, Craig helps firms build and tune their sales engine. His firm works with teams all over the world to develop their knowledge, skill and discipline and translate those key assets into higher performance. In What's Your Story?, Craig demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. Through real-life scenarios, tools and examples, leaders of all levels will learn how to capture and tell the right stories at the right time to inspire their own performance and the performance of those around them.


$35.00 with credit card. Book is not included and will be available for sale at event.


Register Online

Registration is required. Walkins are generally not accepted.

Registration closes at 5:00 pm on Friday, November 2nd. After that time, if seats are still available, see contact information for phone reservations and cash / check payment options.

Dress Code: business or business casual attire required. Jeans are not allowed.

Deadline: 11/2/2012

Speaker Profiles

Craig Wortmann (Speaker)
Chicago Booth Professor and Sales Consultant

Craig Wortmann is a Clinical Associate Professor at the University of Chicago's Booth School of Business. Craig designed, developed and teaches the award-winning course called "Entrepreneurial Selling" which was recently recognized by Inc. Magazine as one of the "Top Ten" courses in the country. He also teaches one of the core entrepreneurship courses, "Building the New Venture," and a course on leadership called "Personal Leadership Insights" for the executive education program at Chicago Booth. In his capacity with Chicago Booth, Craig travels the globe teaching and motivating leaders, business executives and alumni about the knowledge, skills and discipline that serve as the foundation of each of his classes.

Craig has been a sales person and entrepreneur for over 20 years. He spent his first year in sales being trained by IBM Corporation in the classical selling style and was the #2 performer in his year-long sales school class. Post-IBM, Craig covered three-quarters of the country selling to large retailers for a division of Dean Witter. He earned his MBA from the Kellogg Graduate School of Management, and then joined the Forum Corporation to quickly became the firm's new product launch and client recovery specialist. In 2000, Craig was recruited to join start-up WisdomTools as its CEO. Craig ran, grew and then successfully sold the company to a larger firm in 2008.

Craig Wortmann is currently the CEO of Sales Engine, a firm that helps companies build and tune their sales engine. After founding Sales Engine, Craig was recruited to be interim CEO by the venture backers of ClearGauge, an interactive marketing and web strategy firm. He executed a turnaround by immediately building a sales engine, developing a new web presence and cutting significant costs. He then sold the company at a high valuation to a larger agency.

From $250,000 computer systems to $1,500,000 consulting projects and from $20 books to entire companies, Craig has been a consistent high-performer selling products and services across the B2B and B2C spectrum.

During the week you can find Craig working with growing companies and at Chicago Booth teaching and coaching his fantastic students. On weekends, he is an avid runner and reader, and he can be found coaching his two kids in soccer and little league, or losing to his wife Jill in the Chicago Marathon.


Lev Slavin 


Other Information

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