Star Wars, Aladdin, and Coyote: Using Storytelling to Better Connect with Your Audience

Consulting Roundtable

May 31, 2012: 6:00 PM - 9:00 PM

You don't need to be a superhero to tell engaging stories. You do need tools, formats, and techniques. This presentation is for those looking for memorable and compelling ways to engage their audiences. It will introduce you to the basic elements of epic stories, common characters and plots, and ways to incorporate these elements into selling your products / services and yourself. Participants will leave this interactive Roundtable with a keen sense of how to capture others' attention and imagination with storytelling.


Geacher Center
Room 100
450 N. Cityfront Drive
Chicago, Illinois

Driving Directions:

Discounted Parking
Chicago Booth has arranged with the AMC Theater-River East Self-Parking Garage for discounted parking at the following:
300 East Illinois Street (AMC Theater-River East Self Park Garage)
$6.00 after 3:00pm
Garage: Self Park Facility
Payment: Automated: at pay-stations by cash or credit card or upon exit pay by credit card only.
To receive discounted rate: Go to card validator at the first floor security desk of the Gleacher Center. The new system for the AMC Theater- River East Self Park Garage is automated: Insert your parking card in the validator and the new price will be automatically applied. You can also validate your parking ticket at any time between your arrival at and departure from the Gleacher Center. When you leave the lot, you will be charged for the lower $6.00 fee.

Detailed Directions to Garage:
Garage is located next to PJ Clarks and below the AMC Theater.
a) When traveling east on Illinois cross over Columbus and enter the Garage on the left (north) side of the street. b) If driving west on Grand (north of Theater), you can enter the garage ½ block before Columbus on the left (south) side of the street.


No Charge


Register Online

Deadline: 5/31/2012


6:00 PM-6:30 PM: Reception and Welcome

6:30 PM-8:00 PM: Program

8:00 PM-9:00 PM: Networking

Speaker Profiles

Ester Choy (Speaker)
President, Leadership Story Lab

Esther Choy teaches storytelling to institutional and individual clients who are searching for ways to more meaningfully connect with their customers, clients and partners. She is the Founder and President of the Leadership Story Lab (, holds a MBA from Kellogg School of Management and a MS in Higher Education from Texas A&M University. From 2001-2007, she taught leadership to Northwestern University undergraduate students and then served as an admissions officer for the University of Chicago Booth School of Business. Since 1998, Esther has successfully coached thousands of clients in their leadership development and personal narratives.


Kevin Knapp 


Other Information

About the Consulting Roundtable
The primary objective of the Consulting Roundtable is to connect consultants with the industry's best practices, most innovative approaches, latest market trends, and most dynamic leaders. Meetings are scheduled for the fourth Thursday of each month.

Mark Your Calendars
Check your CHICAGO WEEKLY for Consulting Roundtable and other Chicago Booth Alumni events of interest at: The Chicago Booth Weekly is updated every Thursday.

Interested in planning Consulting Roundtable meetings, speaker or topic selection? Please contact: Kevin Knapp ( or Tom Webb (