Event Details
Understanding user behavior, needs and expectations from a product, in the context of its use, is a key differentiator in designing a winning user experience and product design. This presentation will demonstrate a case study on how the Global Design organization at GE Healthcare spent time investigating and understanding the needs of a group of clinical users to understand their workflow and identify their unmet needs. Insight obtained from the design research effort allowed the Interaction Design Team to redesign the User Interface of a leading imaging product to have a fresh, compelling and easy to use user experience, allowing its users to improve on the patient experience.
KEY TAKEAWAYS of the session:
• Execution of the User Centered Design (UCD) methodology to research users and their environment.
• How to translate UCD research data to drive innovative user experiences and designs for complex software systems.
• How to justify and sell the value of design research to business stakeholders.
Program
6:30 PM-7:00 PM: Registration
7:00 PM-8:00 PM: Presentation
8:00 PM-8:15 PM: Q & A
Speaker Profiles
Suzanne EL-Moursi (Speaker)
Principal, GE Healthcare
Suzanne EL-Moursi is a User Experience researcher and Innovation Strategist who specializes in the design of compelling user experiences by first applying dynamic design research methodologies that investigate the unique social and cultural aspects of end user segments. Through her unique approach to “gaining insight and greater intelligence” about how people live, work and play, she drives innovative products and service offerings that fulfill the aspirations and unmet needs of identified customer segments. Currently, Suzanne is a Principal at GE Healthcare, transforming and advancing the next generation of healthcare products through insightful understanding of end users and their environment.