Can China’s Food Safety Be Fixed?
August 16, 2007: 6:00 PM - 9:15 PM
The food safety process in China is broken. The supply chain is badly fragmented. There are no consistent standards for food quality and safety.
450 Cityfront Plaza
In the aftermath of media coverage of recalls of food, tires, and toys from China, could China’s problems keep it from being becoming the next superpower? The food safety process in China is broken. The supply chain is badly fragmented. There are no consistent standards for food quality and safety. There is inadequate inspection and ineffective enforcement. The logistics process for cold chain is in its infancy with widespread failures that ruin quality and pose a health risk to most consumers. When failure occurs, retailer and manufacturer brands are highly vulnerable to consumer backlash. Who will fix the food safety process in China? What are the implications for China’s exports and American consumers? Is the food safety clash a ‘taste’ of trade battles ahead? James Morehouse will present the study that AT Kearney gave at the CIES Annual World Food Business Summit in Shanghai in June 2007.
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6:30 PM-8:00 PM: presentation
8:00 PM-9:15 PM: drinks at Midway Club
James Morehouse (Speaker)
Senior Partner, AT Kearney Inc.
Karl L. Buschmann