Larry Kramer Interviewed by Christie Hefner on His Book "C-Scape: Navigating the Future of Business"

Business Book Roundtable

December 1, 2010: 11:30 AM - 1:00 PM

Book Summary: In C-SCAPE: Navigating the Future of Business Kramer points out that with commerce migrating increasingly to the internet, all businesses are or must become media businesses.


Union League Club of Chicago
65 West Jackson Boulevard
Chicago, Illinois

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Event Details

Larry Kramer started his long career in the newsroom. He was assistant managing editor of The Washington Post and executive editor of the San Francisco Examiner. He went on to create one of the most successful early internet media companies, CBS Marketwatch – sold to Dow Jones for $528 million – and then head up digital operations at CBS. As Larry Kramer has made a career of helping to blend the cultures and business practices of traditional and new media he has found that his advice to media companies applies across the board. There are four factors that are affecting businesses today. They are: •Consumers are in control. •Content is king. •Curation is valuable. •Convergence is happening throughout all formats and across all platforms. “Once, the job of any company was to make a product or service, and it didn't have to communicate about it,” says Kramer. “Now every company is a media company, responsible for its own ongoing self-presentation, all of which is and remains public.” For additional information:


$35 (Excludes Book)


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Online Registration and credit card payment is required.

Deadline: 11/29/2010


11:30 AM-1:00 PM: Luncheon followed by Interview and Q&A

Speaker Profiles

Larry Kramer (Speaker)

Larry Kramer is an adjunct professor of Media Management at the Newhouse School of Communications at Syracuse University. He is also a media consultant and author of C-Scape, a book on the changing landscape for media and related industries for HarperCollins. Kramer sits on the board of directors of Discovery Communications, Inc. (NASDAQ: DISCA), American Media Inc., Freedom Communications Inc., (NASDAQ: ANSW), BlackArrow, Inc. (Chairman), and Harvard Business School Publishing, and serves on the Advisory Boards to the Newhouse School (chairman),, and Jib Jab Media Inc. He was a founding board member and former Chairman of The Online Publishers Association.

Christie Hefner (Moderator)
Former CEO, Playboy Enterprises

Christie Ann Hefner (born November 8, 1952 in Wilmette, Illinois) is the former chairman and chief executive officer of Playboy Enterprises, the company created by her father, Hugh Hefner. She stepped down from her position at Playboy on January 30, 2009 After college, she started working at Playboy. After five years, she was promoted to vice president. In 1982, she became president of Playboy Enterprises, and was made chairman of the board and CEO in 1988. The company acquired adult-oriented businesses such as Spice Network and ClubJenna. In 2008, she released a memo to employees about her efforts to streamline the company's operations, including eliminating its DVD division and laying off staff. On December 8, 2008, she announced her plans to step down as CEO of Playboy as of January 31, 2009. Ms. Hefner said that the election of Barack Obama as the next President had inspired her to give more time to charitable work, and that the decision to step down was her own. “Just as this country is embracing change in the form of new leadership, I have decided that now is the time to make changes in my own life as well,” she said. Hefner created the Hugh M. Hefner First Amendment Award in honor of her father, and has helped to raise $30 million to build the CORE Center in Chicago, the first outpatient facility in the Midwest for people with AIDS. She married former Illinois state senator William A. Marovitz, a real estate developer and attorney, in 1995 and lives in Chicago. They have no children.


Dana Damyen 


Other Information

Business attire required. No jeans allowed.