Global Digital Innovation: The Story of McDonald's Transformation
September 20, 2018: 6:00 PM - 9:00 PM
How has digital innovation transformed McDonald's in the past few years? Join us as Farhan Siddiqi '07, McDonald's Global Chief Digital Officer, tells us the story.
450 Cityfront Plaza Dr
NOTE ON PARKING
300 East Illinois Street (AMC Theater-River East Self Park Garage)
$8.00 after 3:00 pm on weekdays and all day Saturday and Sunday for a 12-hour period
Garage: Self Park Facility
Payment: Automated; at pay-stations by cash or credit card or upon exit pay by credit card only.
To receive discounted rate: There is a card validator at the first floor security desk of the Gleacher Center. You will only need to insert your parking card in the validator and the new price will be automatically applied. When you leave the lot you will be charged for the lower $8.00 fee.
Garage is located next to PJ Clarks and below the AMC Theater.
a) When traveling east on Illinois cross over Columbus and enter the Garage on the left (north) side of the street
b) If driving west on Grand (north of Theater), you can enter the garage ½ block before Columbus on the left (south) side of the street.
With more than 36,000 restaurants in over 120 countries, McDonald's is known for its operational excellence in the restaurant industry. Over the past few years, the fast-food giant has put technology at the top of its priority list to re-imagine the restaurant experience of tomorrow. The company is installing order kiosks and Bluetooth-enabled table service. It is also rolling out mobile ordering, curbside check-in, and a delivery partnership with UberEats.
What prompted the Golden Arches to invest heavily in technology? How has digital innovation transformed the customer experience? How do the strategies differ from country to country? Join us as Farhan Siddiqi '07, McDonald's Global Chief Digital Officer, tells us the story.
6:00 pm – 6:30 pm networking
6:30 pm – 8:00 pm presentation
8:00 pm – 9:00 pm cash bar at The Midway Club
This event is co-sponsored by International Roundtable and the Kilts Center for Marketing
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Farhan Siddiqi '07 (Speaker) '07
Global Chief Digital Officer, McDonald's
Farhan Siddiqi is the Global Chief Digital Officer at McDonald's, leading its digital efforts to transform the McDonald's experience to be more intuitive, personalized and fun. This includes enabling digital commerce and new service models.
Siddiqi has significant experience in running e-commerce and financial products, overseeing profit and loss management, devising strategies, facilitating new business development and designing solutions for e-commerce, financial services, high-tech and consumer industries. Having held leadership roles in technology startups and consulting companies as well as Fortune 100 corporations, such as Bank of America, Target and GE, Siddiqi brings a wealth of knowledge in software development, distributed computing architecture, e-commerce and mobile solutions.
Siddiqi serves on the Board of Directors of Alliant Credit Union. He has an MBA from the University of Chicago Booth School of Business and a bachelor's degree in electrical engineering from the University of Kansas.
Questions/Concerns/Suggestions for Speakers? Contact the Leadership Team
Karl L. Buschmann
847 310 0412
312 607 0889
773 702 0783
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