Driving Directions:Discounted parking is available at the following location:
300 East Illinois Street (AMC Theater-River East Self Park Garage)
$6.00 after 3:00pm
Garage: Self Park Facility
Payment: Automated: at pay-stations by cash or credit card or upon exit pay by credit card only.
To receive discounted rate: Go to card validator at the first floor security desk of the Gleacher Center. The new system for the AMC Theater- River East Self Park Garage is automated: Insert your parking card in the validator and the new price will be automatically applied. You can also validate your parking ticket at any time between your arrival at and departure from the Gleacher Center. When you leave the lot, you will be charged for the lower $6.00 fee.
Event Details
Specifically, the presentation will cover the following topics:
-- The value of paid search, measurement, and keyword targeting
-- The bidding process: the quality score and why is it so important
-- Effective account structure: the importance of correctly setting up campaigns, ad groups, and keywords
-- Bidding and budget allocation, coverage, competitive pricing, and target ROAS
-- Reporting, including interpreting data and making it actionable
Program
6:00 PM-6:30 PM: Registration and Networking
6:30 PM-8:00 PM: Program
8:00 PM-9:00 PM: Networking and Cash Bar
Speaker Profiles
Jon Morris (Speaker)
Founder and CEO, Rise Interactive
http://www.riseinteractive.com
Chicago-born Jon Morris earned his BA degree in economics from Kenyon College (1996). Three years later, the Chicago Sun-Times named Jon one of Chicago's top 30 entrepreneurs under the age of 30. In 2005, Morris completed his MBA with high honors from the University of Chicago's Booth School of Business, where he received an academic award for graduating first in his class.
In 2004, Morris founded Rise Interactive, a full-service Internet marketing firm specializing in paid search, comparison shopping, search engine optimization, social media, and Web analytics. Rise’s clients range from startups to the Fortune 500. Although headquartered in Chicago, Rise attracts a worldwide clientele. Since its inception, it has realized double-digit, year-over-year growth, expanding its clientele to include such nationally-known brands as Allstate Motor Club, EMC, and Ulta Beauty, among others. Prior to establishing Rise, from January 2002 to June 2003, Morris managed Internet marketing for Ketchum Directory Advertising, an Omnicom Company, where his group's clients included Allstate Insurance, Lowe's Home Improvement, Kinko's, Delta Airlines and Best Western.
Questions
Laraine Spector
Founder, Midway Strategy Group
312.335.1536