Alumni

Strategic Management Practices Issues Group

Chicago Booth Alumni Club of Chicago

March 19, 2010: 7:30 AM - 8:45 AM

Join us for a thought-provoking discussion about the impact of current business trends on management and strategy, sponsored by the Chicago Booth Alumni Club. These breakfast discussion sessions are held in the loop and are designed to be highly interactive, providing a forum of particular value to alumni responsible for developing, influencing or executing enterprise strategies and policies. The conversations are structured around one or more recommended readings, which will be posted on the registration page prior to the session. Attendance is limited to 20 people so that everyone who attends will have ample opportunity to join the discussion. There is no speaker at this event. The participants constitute the "panel," and a facilitator will make certain that everyone has a chance to share their ideas. This is a BYOB (Bring Your Own Breakfast) event, so feel free to bring a cup of coffee and something to enjoy during the conversation. Meetings start at 7:30AM and end promptly at 8:45AM. Start your Friday morning by updating your MBA, discussing the latest management concepts with fellow Booth alums, and expanding your professional network - and still make it to the office by 9AM. Registration information will be posted at least two weeks prior to each session.

Where

Chicago Loop - New Location
will be sent to registered participants
Chicago, Illinois

Driving Directions:Venue details will be sent to registered attendees by e-mail.

Event Details

Interest in corporate search systems has increased steadily as businesses deal with ever-greater volumes of data. The rise of the internet as a central repository of paid, unpaid, and “independent, objective” content has been fueled in part by the ease and increasing power of search mechanisms to locate and retrieve nformation on almost any topic with reasonable accuracy. Google’s control of over 72% of all searches on the Internet emanates from its algorithmic power and its index capacity for all types of media - irrespective of form and source. Its proprietary search algorithms and applications such as Google Maps and YouTube further its dominance. Free search services are not necessarily as objective as we’d like to believe. They are increasingly being challenged by emerging trends in social networks, as well as evolutions in search technologies. The focus of our March discussion is a series of articles that provides insight into some of the new evolutions in web search and the transformation of the web from a static information source to an interactive to social platform. Join us on March 19th to get a taste for what’s new in search, to explore a few of the numerous alternatives to Google, and to discuss how businesses should adapt, both from an internal planning perspective and from an external delivery engagement perspective. Which strategies matter? Please read the following short articles, as background for the discussion: How Google’s Algorithm Rules the Web, By Steven Levy Wired,February 22, 2010 http://www.wired.com/magazine/2010/02/ff_google_algorithm/3/ Can ChaCha's Humans Compete with Google's Algorithms? http://www.fastcompany.com/articles/2008/06/interview-scott-jones.html?page=0%2C1 How to Kill Your Addiction to Google Search and Get More Productive BY Chris Dannen (Fast Company) http://www.fastcompany.com/blog/chris-dannen/techwatch/how-kill-your-addiction-google-search-and-get-more-productive?nav=inform-rl Google as universal search engine or new media giant, some observations on its duality short interview video from Search Engine Strategy conference. http://www.youtube.com/watch?v=zy-9ZzRk3Lo&feature=related A list of 100 alternative search engines—try some and tell us what you think http://www.hongkiat.com/blog/100-alternative-search-engines-you-should-know/

Cost

No Charge

Registration

Register Online
IMPORTANT: Email address is REQUIRED to confirm registration. We have a new venue for March; details will be sent to registered attendees by e-mail. ALL ATTENDEES MUST REGISTER AT LEAST TWO DAYS PRIOR TO THE EVENT!

Deadline: 3/17/2010

Questions

Bob Rieder, `06 

847.826.0208