CRM and Cloud Computing – The Sales and Marketing Rainmaker

Sales Leaders' Roundtable

December 9, 2009: 6:30 PM - 9:30 PM

CRM is no longer sales, marketing, and customer support. With the advent of and Software-as-a-Service delivered applications, now known as Cloud Computing, it must be strategically approached as an infinitely extensible platform for supporting your business process requirements. The Cloud delivery and development platform means that business managers own CRM and related processes themselves, not IT. This is a seismic shift in business systems, opening up new doors to innovation. No longer a nice to have, a CRM solution is table stakes to compete in business and attract talented sales and marketing professionals. Make sure you hold a winning hand. Attend this panel presentation to learn from leaders in CRM consulting, implementation, and education, what leading sales and marketing organizations are doing to leverage “The CRM Cloud”, what you need to do to be successful, and what the future holds for CRM.


Gleacher Center
Room 100
450 N. City Front
Chicago, Illinois

Driving Directions:Discounted Parking Chicago Booth has arranged with the AMC Theater-River East Self parking Garage to provide discounted parking: 300 East Illinois Street (AMC Theater-River East Self Park Garage) $6.00 after 3:00pm Garage: Self Park Facility Payment: Automated; at pay-stations by cash or credit card or upon exit pay by credit card only. To receive discounted rate: There is a card validator at the first floor security desk of the Gleacher Center. Detailed Directions : Garage is located next to PJ Clarks and below the AMC Theater. a) When traveling east on Illinois cross over Columbus and enter the Garage on the left (north) side of the street. b) If driving west on Grand (north of Theater), you can enter the garage ½ block before Columbus on the left (south) side of the street.

Event Details

Panel presentation from leaders in CRM consulting, implementation, and education, what leading sales and marketing organizations are doing to leverage “The CRM Cloud”, what you need to do to be successful, and what the future holds for CRM. Many have heard about CRM and Cloud Computing, but most do not understand why it is a game changer for business managers, how to successfully implement it at their company, what drives the “real-time enterprise”, how new technologies such as social media come into play, and how it can impact your sales and marketing strategy for years to come. Along with a brief overview of the state of CRM and trends we see today, round table attendees will hear from a panel of experts who have implemented CRM, achieved the benefits, and leverage today’s CRM to drive perpetual innovation at their companies. Topics that will be addressed include: ·The Impact of Cloud Computing on Sales and Marketing ·Sales 2.0 ·How To Get Sales and Marketing Working Together ·Management Visibility and Knowledge ·How To Impact Customer Relationships ·A CRM Strategy Model ·Achieving 100% User Adoption ·The Future of CRM This program will be appropriate for people in all stages of the CRM implementation life cycle. Attendees will get viewpoints of both leading edge and late adopting companies that leverage CRM to achieve their goals.


No Charge


Register Online

Deadline: 12/9/2009


6:30 PM-7:00 PM: Registration and networking

7:00 PM-8:30 PM: Program

8:30 PM-9:30 PM: Cash bar in Midway Club

Speaker Profiles

Daniel P. Strunk (Moderator)
Executive In Residence and Managing Director Center for Sales Leadership, DePaul University

Daniel Strunk is a business professional with over 35 years experience in developing sales, marketing and customer relationship management programs for a variety of companies and clients. As a consultant, Dan has directed customer centric relationship marketing and sales successes for high profile clients such as RJR Nabisco, Bausch & Lomb, NBC Television, the Wm. Wrigley Jr. Company, ConAgra Foods, and Lettuce Entertain You Enterprises. Mr. Strunk is a currently a full-time faculty member of DePaul

Kevin Turner (Moderator)
Principal, Model Metrics, Inc.

Mr. Turner is a Principal with Model Metrics, one of the nation’s leading partners. Model Metrics delivers applications and services at the cutting edge of the fast growing Cloud Computing industry. Since it’s founding in 2003, Model Metrics has become one of’s most diversified and respected partners. Headquartered in Chicago with offices in San Francisco, Los Angeles, New York, Detroit, Minneapolis and Dallas, Model Metrics’ customer base spans all industries and includes enterprises such as Abbott, Allstate, Aon,, CME Group, Honeywell, InfoUSA, MasterCard, Medtronic, and Orbitz. Mr. Turner is a past president of the CRM Association of Chicago, and has had the honor of addressing many business associations lecturing at a number of universities, and publishing numerous articles on CRM related topics. As a principal partner of the advisory board of the DePaul University Center for Sales Leadership, he provides strategic guidance to the center’s curriculum and students. Kevin earned a Bachelor's of Business Administration from the University of Michigan and MBA with a specialization in Entrepreneurship from DePaul University.

Tom Brown (Panelist)
Manager, US Direct Sales, ACCO Brands

Tom Brown is a sales, marketing and call center manager with a 20 year track record of increasing revenues in both the distribution and manufacturing environments. Experienced in leading start-ups and turn-a- rounds, his specialty is bringing a relationship style, and value-added approach to Inside Sales. He has been a key contributor in rolling out CRM in three previous companies and is now the CRM Project Leader implementing throughout North America for ACCO Brands where he has worked for the past six years. Tom holds a Bachelor of Science degree in Marketing from Illinois State University.

Jim Adams (Panelist)
EVP, Sales and Marketing, Panther Expedited Services

James is EVP of Sales and Marketing at Panther Expedited Services, the largest provider of premium transportation services in North America. Prior to joining Panther, James was Director of Product Development at Brunswick Corporation, a Fortune 500 Company headquartered in Chicago with a leadership position in the marine industry. His responsibilities included the development and implementation of portfolio, product, and technology processes at 30 marine businesses throughout the world, including Mercury Marine, Boston Whaler, SeaRay and Hatteras Yachts. James received an M.B.A. from the University of Chicago Graduate School Of Business and a B.S. in Mechanical Engineering with Honors from the University of Illinois in Urbana-Champaign. He is founder and President of the Innovation Roundtable at the GSB and is a regular lecturer on product strategy and marketing at top universities and international conferences.

Gina Sandon (Panelist)
Vice President Marketing, Initiate Systems

As vice president of marketing, Gina Sandon provides leadership around corporate messaging, branding, communications, public/media relations, industry solutions, demand creation, and inside sales. She gained extensive experience in technology marketing from her roles at Arasys Technologies, Click Commerce, Inc., DARC Corporation and St. Paul Software. She was instrumental in launching Isix Software (a division of DARC). Gina holds a bachelor of science degree in business administration from Minnesota State University.


Ken Nordine, Jr. '97 


Other Information

The mission of the Chicago Booth Sales Leaders' Roundtable is to help both Chicago alumni and a broader community of sales professionals learn more, meet other colleagues and resolve sales issues. Our vision is to be the first choice for learning and sharing new sales leadership ideas. Visit the Chicago Booth alumni website for more information about the Sales Leaders' Roundtable, to view upcoming events and to subscribe to our email list.