Chicago Booth alumni are invited to the BMW Group Brand Experience Center for a social mixer and experience testdrives.
Join fellow alumni for the opportunity to testdrive BMW's or simply join us for the presentation and networking reception afterwards.
18:00 Welcome and introduction to the alumni who want to experience the testdrive
18:15 Testdrive begins:
- Vehicle groups of 5 vehicles. The vehicle groups are led by a lead vehicle by a BMW product expert, who transmits information about the vehicles to the participants via radio during the journey. The guests change the vehicles, 3 changeover points, the guests drive in 4 different vehicles.
- Vehicles: BMW 7 Series, BMW i8, BMW M models, BMW iPerformance models, BMW 3 Series / BMW 5 Series
19:00 Arrival of the participants who do not want to participate in the experience testdrives
19:15 Official Welcome by alumna Stéphanie Borge, '12 (EXP-17)
- Quick specialist presentations incl. Q & A on topics
- Online Sales and Experiential Marketing at BMW
- New Business Concepts: On Demand Mobility
- Intermodal Mobility
20:15 Networking Cocktail
- Stéphanie Borge, '12 (EXP-17) Director of Marketing BMW at BMW (Schweiz) AG:
Online Sales and Experiential Marketing at BMW
- Maximilian Eckes, On Demand Mobility Manager at BMW AG:
New Business Concepts: On Demand Mobility
- Karin Tausz, Programme Management Autonomous Vehicles at SBB CFF FFS
New Business Concepts: Intermodal Mobility