In this session, Brad Barbera will share research on what makes teams creative, how to manage your best innovators, and how to structure organizations to encourage innovation.
Event Details
Innovators are a unique breed, creative and imaginative on one hand, yet firmly grounded in reality on the other. They present a challenge in many organizations, vital to the flow of new products and services that are the lifeblood of business, yet notoriously difficult to manage. Some of the best innovators, who have been responsible for billions of dollars in new product and service sales, have almost been fired from the organizations they served due to this difficulty.
But the challenge is not insurmountable. You can encourage creativity and innovation and still manage your organization for successful long-term returns. A mix of psychological, economic and business research has been assembled to provide an evidence-based approach to successfully manage innovators and drive profitable new products and services to market.
$15
Includes registration and appetizers
Speaker Profiles
Brad Barbera (Speaker)
Founder and Principal, Pi Innovation LLC
http://www.3point14innovation.com/
Brad Barbera is the Founder and Principal at Pi Innovation LLC, and also serves as the Editor-in-Chief of the Product Development and Management Association (PDMA) managerial magazine, Visions. He has over twenty-five years of experience developing products in a variety of industries, ranging from food and pharmaceuticals to candles and ergonomic office products. He is the author of Keep Innovation Simple...Stop Playing Catch-up and Start Leading Innovation in a World of Constant Change, due out later this year.
Questions
Matt Blue, '06
312-720-3111