Event Details
In today’s global economy, successful marketing requires the ability to communicate across international and cultural borders. Websites, brochures, product literature, sales letters, and – especially – personal sales presentations must be delivered using language, style, illustrations, gestures, and colloquialisms that are clear and correctly understood by an international audience.
With insight and humor, Beth Urech explains the challenges of interacting with different cultures. At the end of her talk, you will know how to prepare compelling advertising and presentation materials that get you in the door, how to meet and greet customers, exchange business cards and which cheek to aim for when kissing is involved. You will understand why the “A-OK” gesture may be a “Thumbs Down,” why you need to keep your wrists on the table, and why showing the soles of your shoes is offensive in many cultures. You will be able to adapt your written materials, your behavior and your wardrobe when traveling overseas or working across town in a culturally-diverse environment.
Program
6:00 PM-6:30 PM: Registration
6:30 PM-8:00 PM: Program
Speaker Profiles
Beth Urech (Speaker), Speaking Unlimited, Inc.
www.speakingunlimited.com
Beth Urech has spent the last thirty years traveling the world helping her clients communicate effectively. Formerly based in Switzerland, she moved to Chicago four years ago and established Speaking Unlimited, Inc. to continue helping firms compete in the global market. Her clients include Dow Chemical, Medtronic, Nestlé, PricewaterhouseCoopers, Proctor & Gamble, Swarovski and Zurich Financial Services. A Phi Beta Kappa graduate with BA and MA degrees from The University of Michigan, Beth worked for CBS-TV before moving to Europe.
Beth's book Speaking Globally offers guidelines on being culturally correct and getting your message across in fifty countries. Her clients agree her message is the perfect blend of education and entertainment. Copies of Beth’s book will be available for purchase, and she will be happy to inscribe one for you.